Bray Leino Splash bolsters management team across Asia

Marketing agency Bray Leino Splash - formerly known as Splash Interactive Group - has appointed four senior-level employees to the management team in its Singapore, Malaysia, China and Vietnam offices. The new hires bring combined industry experience from leading marketing agencies across Asia.

According to Lee Kuok Ming, group CEO at Bray Leino Splash (BLS), the hires include managing director Joshua Lee, formerly the connected experience practice lead at Digitas and Efrain Lopez, previously the head of innovation at Maven Road, who has taken on the role of client services director in the BLS Malaysia office with immediate effect.

Both of them join Charles Lindquist, previously the CTO of business operations director from VMLY&R Asia, who has been appointed as group chief technology officer and general manager. Linkquist is based out of the group’s Technology Centre of Excellence in Ho Chi Minh City, Vietnam, and brings his experience in technical consultancy, software and product development and DevOps to BLS to help clients drive the end-to-end digital transformation of their business processes. Meanwhile in the China office, Jimmy Yeung, previously the head of technology from Labbrand has taken on the role of technical director. He brings to BLS his experience in identifying and implementing the right technology solutions to help effect digital transformation.

Lee said the company invested in these key hires to further strengthen the senior management team, adding that the talents would enable Bray Leino Splash to become a digital experience agency that effectively used data, creativity and technology to power its clients’ customer experiences. He added that Joshua Lee brought extensive experience helping clients modernise their marketing programs using technology and data-driven creativity, further mentioning that as marketing became much more focused on a connected customer experience, clients needed agencies who understood how to merge technology with creativity and data.

Lopez said he was excited that BLS was keen to apply a creative approach to client servicing and business development. “When you finally understand that being creative is mostly finding new ways to solve problems, suddenly the world becomes your oyster,” he added. Lindquist said the industry had some interesting times ahead, adding that highly talented staff would continue to be the critical success factor for every agency, and partnerships with vendors had become as important as partnerships with clients.

Yeung said as digital marketing matured, he looked forward to helping the company’s clients build integrated solutions via its technology stack.

Share your thoughts with us journos in the newsroom and be part of our Instagram community to catch the behind the scenes action, industry updates and creative inspiration!

Related articles:
Local agency Splash Interactive gets acquired