Digital out-of-home (OOH) advertising provider Brandlah and location-based media specialist agency Pi Interactive have launched an advertising fund worth RM3.1 million for free advertising on OOH digital screens within Klang Valley.
The initiative aims to support Malaysian SMEs most severely affected by the COVID-19 pandemic and can be used once the Movement Control Order (MCO) is lifted. The fund is a result of a strategic collaboration with key business partners such as Spectrum Outdoor, Labelz, SkyBlue Media, Lantern Media, Icandy Ads, Out-of-Home Media and Laguna De Bay. It consists of more than 400 digital screen panels located at 77 high traffic locations within Klang Valley to ensure that SMEs get the best awareness and audience reach that they need to rebuild their businesses. According to the press statement, the fund will benefit a minimum of 70 shortlisted SMEs with an average advertising media value of RM30,000 each.
Alex Goh, MD of Pi Interactive and Brandlah, said it strongly believes that SMEs need all the support they can to survive and rebuild themselves. "The SME community has been instrumental to our rapid growth, and this is our turn to give back," he said.
Meanwhile, the company's marketing director Lim Ching Wah added: “We believe that Malaysians will come out in droves once this MCO is lifted and the pandemic tapers off. There’s a lot of pent-up frustration and huge demand for getting back to being normal again prior to the virus outbreak and this is exactly the best time for SME brands to stand out through OOH campaigns.”
Separately earlier this month, Brandlah rolled out multiple OOH ads in Klang Valley, urging Malaysians to stay home during the MCO. It collaborated with media partners such as Laguna, SkyBlue Media and Labelz, and each outdoor billboard was accompanied with the caption "Dear Malaysians, if you can see this, please #StayHome #DudukRumah (sit at home) #KitaJagaKita (let's take care of each other)". According to Brandlah, the ads ran across 200 digital screens along Klang Valley roads.
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