Brand beats: Spotify cooks up SG-flavoured playlists, Sentosa surfs up beach vibes

Spotify has rolled out Singapore-specific playlists to groove to whilst in the comfort out our homes. Featuring homegrown artists such as Benjamin Kheng, Fariz Jabba, Jasmine Sokko to name a few, the playlists themes include "Causeway Trends", "Rising 65" and "Garden Essentials".

Causeway Trends is described as both Singapore and Malaysia’s very own trending playlist that represents a metaphorical bridge linking both countries. Included in the playlist are tracks played by both sides of the causeway such as Benjamin Kheng’s Lovers Forever and Fariz Jabba and OmarKENOBI’s Kalah released in early April. 

Rising 65, on the other hand, aims to showcase new talent such as HE1ST, a self-produced R&B and electro-pop trio with their debut single Shape of Your Love while highlighting familiar faces such as Gentle Bones and Charlie Lim with the release of their latest duet Two Sides.

And what is Singapore without a mix of local languages? Garden Essentials brings about tracks by local artists such as Stefanie Sun, JJ Lin, Tanya Chua, Linying, Of Methodist, .gif and Caracal, and the playlist includes a mix of English and Mandarin. 

According to Boon Ken Wong, Asia team lead, Music Culture and Editorial, Spotify, the music streaming platform is focused on helping fans discover more Singaporean artists, genres and songs and to connect local talents to fans in Singapore and beyond. He added that most recently, Singaporean Mandopop acts NEKO Highway and OHMYMEITING were among the artists featured in Spotify’s global emerging artist program RADAR and its dedicated RADAR 新勢力 playlist.

Missing beach parties?

Apart from Spotify curating its own playlists, local islander Sentosa Development Corporation (SDC) too decided to whip together tunes for those missing sunset beach parties. The chosen tunes were put together by SDC and some include hits from DJs who have graced the decks of venues such as Rumours Beach Club, and Tanjong Beach Club. The playlists will be up on Spotify, and are aimed at keeping the mood light and to create a sense of normalcy during the circuit breaker period.

A spokesperson from SDC told Marketing the Sentosa Beats Party playlists also aims to bring the beach vibes to guests. Whether one is working from home or in essential services, SDC calls for Singaporeans to recreate their own stay-home party with these playlists.

This follows the playlist that SDC created for the Siloso Beach Party in 2019. The playlists will be marketed on SDC’s main website, Facebook page as well as through Instagram Story highlights.

Are you enjoying the story? Well, if you are and would like to know what goes on in our Marketing newsroom, you can catch the behind the scenes action, industry updates and creative inspiration on our newly launched Instagram page! See you there!

Just recently, SDC created Zoom backgrounds to add joy to work meetings. The backgrounds include an array of shots to showcase Sentosa's beaches, attraction sites such as the Madame Tussauds museum, as well as its iconic beach clubs. These interactive Zoom backgrounds can spice up a mundane day as everyone adjusts to working from home, and was done in partnership with its creative agency BBH Singapore.

Related articles:
Skyscanner curates destination-led music list on Spotify to emulate travel
Spotify users curate COVID-19 playlists
Spotify gets cosmic with horoscope-related new playlist