Boucheron names Han So Hee as first Korean global ambassador

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Luxury jewellery and watch house Boucheron has named South Korean actress Han So Hee as its first Korean global ambassador. Boucheron took to Instagram to break the news on 26 June, with a post of Han So Hee donning its jewelry.

Commenting on the collaboration, Boucheron said, “We are thrilled to start this new journey with Korean actress Han So-hee as we share the same values. Remaining singular, stylish, and bold has always been part of her role choices as an actress and self expression in daily life and is true to the free spirit of the Maison. She embodies strength and protection which is [a] reflection of our iconic Quatre collection.”

“[A] warm welcome [to] our family,” Boucheron added in celebration of the collaboration.

Don't miss: Charles & Keith appoints South Korean actress Han So Hee as global brand ambassador

The South Korean actress also took to announcing the collaboration on her personal Instagram page, with an 18 second video showcasing the luxury jewelry house’s accessories on herself.

The news comes as no surprise as Han has been a popular choice of brand ambassador for luxury brands. The South Korean actress was recently picked by French couturier Dior and Swiss luxury watch manufacturer Omega to be their brand ambassadors

According to media reports, Han will be in attendance for the reveal of 2023 Carte Blanche High Jewelry collection in Boucheron’s boutique at 26 Place Vendôme in early July.

Charles & Keith also recently appointed Han So Hee as its latest global ambassador as she joins the brand's growing family.

“Han So Hee embodies the spirit of Charles & Keith with her authentic individuality, confidence and creativity. We are delighted to welcome her onboard the Charles & Keith's family and inspire new possibilities together,” said brand co-founder, Keith Wong.

Han So Hee is set to star in the brand’s Fall Winter 2023 campaign which will be unveiled in the third quarter of 2023, according to a statement.

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