Blue Insurance HK’s VP and head of marketing to depart

Digital insurance company Blue’s vice president and head of distribution and marketing for Hong Kong Kevin Tsang (pictured) is departing to start a new fitness business venture.

In a conversation with MARKETING-INTERACTIVE, Tsang said he is embarking on a new chapter in his professional journey by venturing into entrepreneurship and launching his own business.

“The reason I'm leaving is to take the next step in my career to try to manage it on my own business while entering into an industry that I've always wanted to in fitness and sports but never had a chance to find a work opportunity. So now I'm building my own business to do so,” he said.

“Where I'm heading next is having my own fitness studio in Kwun Tong running group classes while also running a lot of health talks and corporate companies to educate people about how to be more healthy,” he added. 

Skilled in marketing management, talent management, event planning, banking, and business development, Tsang is experienced in working in the financial services industry. Prior to Blue, Tsang was head of marketing at Moneyhero for close to a year. He was also head of brand and digital marketing for Hong Kong, Southeast Asia, and Taiwan at Mercer Asia from late 2020 to January 2022.

Tsang joined United Asia Finance as head of corporate marketing in 2017. With more than 15 years of B2C and B2B marketing experience in local and Asia Pacific regional roles, he was responsible for the company’s marketing, branding, and digital efforts, as well as for the Sun Hung Kai Credit brand. He has also helped a number of companies in building and establishing their brands and executing business acquisition strategies through traditional, event, and digital marketing.

Don't miss: Blue Insurance HK's new campaign highlights simple insurance solutions with a touch of humour

Back in May 2023, Blue launched a brand campaign which took a humorous approach to illustrate how its online insurance solutions empowered customers to make insurance choices with ease and peace of mind.

With the tagline: “Choose Blue, insurance is that simple”, the campaign aims to reinforce Blue’s commitment to providing simple, flexible and valuable insurance solutions that are aligned with its customer-centric philosophy. 

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