Blue Bottle Coffee's new pop-up connects travellers with unique coffee experience

Coffee brand Blue Bottle Coffee has launched a new pop-up café at Hong Kong International Airport (HKIA) to connect travellers with unique coffee-to-go experience amidst their travels.

This comes as the brand saw Hong Kong International Airport as a bustling hub for travellers from around the world. By setting up the kiosk at the airport, Blue Bottle aims to cater to a diverse audience of coffee enthusiasts and provide them with a moment of respite and enjoyment amidst their travels.

Another reason behind the move was Blue Bottle's ambition to expand its reach in Hong Kong and offer its meticulous craft and care in each cup to travellers passing through the airport. Starting from 5 September 2023, the Blue Bottle  Coffee Kiosk offers travellers enhanced coffee experience ahead of their flights through this coffee-to-go experience from the morning to midnight hours. 

Done in collaboration with local PR agency Dynamic Duo PR (DDPR), the setup of the pop-up kiosk comes along with the brand's mission of “meeting coffee lovers everywhere so they can experience the best of what coffee has to offer at their convenience”. The pop-up kiosk is promoted via Blue Bottle's Instagram. 

Fiona Yu, director, global kiosk formats, Blue Bottle, said: “With the opening of our new pop-up kiosk at Hong Kong International Airport, it’s a privilege for us to bring our deep passion for delicious coffee to travellers. At Blue Bottle, our dedication has always revolved around making specialty coffee more accessible, and we’re excited to reaffirm this commitment to connecting people with exceptional coffee experiences with this new location."

Founded by James Freeman in Oakland, California, in 2002, Blue Bottle has expanded its footprints across the U.S., Japan, Korea, and Hong Kong over the past 15 years. ⁠Most recently, Blue Bottle Coffee Hong Kong partnered with drinkware brand MiiR to unveil new straw lids to contribute towards sustainability and elevate consumers' drinking experience. According to Blue Bottle, the flexible silicone straw adjusts to different cup models, while the vacuum-sealed lid ensures spill-free portability. ⁠ 

Related articles:
Blue Bottle Coffee job listings hint at a Hong Kong opening
BMW China extends partnership with TBWA\China with widen agency scope
AXA and Klook extend partnership to elevate travellers' experience with rental car insurance plan