Blua Health and Omnichat win big at DigiZ Awards HK 2024

Blua Health and Omnichat have won big at the DigiZ Awards Hong Kong 2024 and were crowned Best of Show – Brand and Best of Show – Agency respectively.

Designed to honour and reward the brightest stars in the digital marketing industry, the awards saw plenty of excited industry experts gather at Hong Kong Ocean Park Marriott Hotel on 9 August to compete for recognition for their outstanding works. All entries were carefully evaluated by an independent panel of 24 senior and brand-side marketers.

See the full list of winners here.

See the full jury here.

Standing out from the crowd, and impressing the jury with innovative solutions and team results, was Blua Health which took home six trophies in total, including two golds, two silvers, and two bronzes. The campaign which wowed the judges and helped to bag the golds for Blua Health was “Blua Health: A One-stop AI-powered App for Health”. 

Done in collaboration with digital agency DigiSalad, the campaign was launched in July 2023 and continues as an ongoing initiative. It centres around the “Blua Health” app that aims to provide a one-stop solution by combining AI, health management, and a rewards programme.

The campaign has featured a customer-centric approach, with a clear structure and intuitive UI design, as well as prominent call-to-action (CTA) elements. To drive engagement, the campaign has incorporated an earn points system and provided users with various health and wellness tips. Meanwhile, it has also adopted tiered membership and offered members exclusive rewards.

Furthermore, the campaign has utilised various personalisation marketing features to deliver a tailored and engaging experience, empowering users to take control of their health and well-being. For example, the app provides personalised health recommendations by analysing user data such as preferences and in-app behaviour. It also enables health challenges tailored to each user’s abilities and preferences. Users can adjust their own health goals based on their needs.

On the other hand, Omnichat won the prestigious Best of Show – Agency. The agency took home a total of seven golds, one silver, and one bronze with two thought-provoking campaigns, including the “Watsons order and pay express on WhatsApp” for Watsons Hong Kong eShop; and the “Styling Journey with Dyson on WhatsApp” for Dyson. 

The “Watsons order and pay express on WhatsApp” campaign targeted health and beauty product shoppers. Leveraging WhatsApp chats to streamline the checkout process and eliminate unnecessary steps, the campaign aimed to make it more convenient for customers to complete their purchases, leading to enhanced user experiences and higher conversion rates.

Customers could start a one-on-one WhatsApp chat with a Watsons health advisor, who could then recommend relevant health products to the customer, create an order on their behalf, and send the checkout link directly through WhatsApp. This allowed customers to complete the payment and receive the order confirmation within the WhatsApp chat interface.

Additionally, the campaign created a new revenue channel across multiple customer touchpoints to boost conversions. Once the customer completes the order, the Watsons health advisor could earn commissions through the WhatsApp channel. Management could also view the order details on the dashboard to track the performances.

Dyson also wowed the judges with another campaign called “Styling journey with Dyson on WhatsApp”, targeting customers who value innovation and quality in home appliances and personal care products. It aimed to reach customers across various online and offline touchpoints, elevating overall customer experiences seamlessly throughout the customer journey.

The campaign took a customer-centric approach across the entire journey - from discovery to purchase and after-sales. While Dyson offered in-store product demonstrations, it also encouraged customers to scan a QR code to connect with its official WhatsApp. Sales representatives could then send customers product referral links during the one-on-one WhatsApp chats. After customers clicked the links and completed the purchases online, the sales representatives could receive incentives for these online sales.

This year's competition was exceptionally fierce, drawing in over 330 submissions across 41 categories. A total of 117 trophies were awarded, recognising the top-performing brands and agencies throughout the region.

We would also like to congratulate to all the finalists who have achieved remarkable success. We are truly inspired by the calibre of entries, and are confident that this year's awards have laid the groundwork for a future filled with innovative initiatives within the industry in the years ahead.

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