Bloom and China Mobile Hong Kong partner up to drive user engagement in Web3

Local technology startup Bloom Rewards and telco China Mobile Hong Kong (CMHK) have joined hands to bridge their users into the Web3 world by offering access of Bloom Rewards programme to CMHK's five-million customer base. 

Bloom is a Web3-based rewards platform that enables all Visa card users to earn Bloom Coins with every purchase made globally. With this spend-to-earn process, members can redeem their Bloom Coins for over 18 different types of cryptocurrencies including Bitcoin and Ethereum, as well as non-fungible tokens (NFTs) and a range of merchant shopping coupons. 

CMHK customers may start enjoying Bloom’s benefits by completing the Bloom registration embedded in the “MyLink” app. Customers may first click on the Bloom icon on the “Jetso” page. After that, they may link any valid Visa card and start earning Bloom Coins with every purchase made on the linked Visa card globally. 

Don't miss: Bloom partners with Okcoin to offer crypto experience for members 

“We are delighted to be expanding Bloom’s offerings to a vast segment of the Hong Kong market. As a Web3 reward enabler, we are looking forward to assisting our newfound users at CMHK in embracing and adapting to a burgeoning new era of customer engagement and interaction,” said Eddie Rong, co-founder of Bloom.

“Our goal is to accelerate the education of Web3 concepts by offering another avenue for new users to access our platform and be rewarded with valuable items such as Web3 virtual assets, as well as service discounts and coupons,” said Justin Chan, co-founder of Bloom.

Meanwhile, Harley Tan, executive director of CMHK MyLink said: “MyLink has launched Metaverse Digital Space in 2022, and is committed to promoting the development of Web3. Looking forward to the partnership with Bloom will bring more new experiences and interactions to customers.”

MARKETING-INTERACTIVE has reached out to Bloom for additional information.

Don't miss: Bloom partners with Okcoin to offer crypto experience for members

Back in July last year, Bloom partnered with global cryptocurrency exchanges Okcoin to offer a crypto and gamified retail experience for Bloom members. This move aims to facilitate Bloom in becoming Hong Kong’s spending app that supports cryptocurrency rebates for any Visa card transaction in the city, marking a major breakthrough in a spending landscape dominated by cash rebates and reward points, according to the press release. The app allows Bloom members to get spending rebates in the form of cryptocurrency, where they could log into the Bloom App and convert their Bloom Coins earned from any spending with a linked Visa cards into cryptocurrencies based on the latest prices.

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