Belle Baldoza leaves Tiktok for Airbnb SEA head of comms role

After a year with Tiktok, Belle Baldoza has joined Airbnb as head of communication looking over Southeast Asia, Hong Kong and Taiwan. At Airbnb, she will report to APAC head of communications Jake Wilczynski. She was last with Tiktok?s parent company ByteDance group holding the role of director of communication of Southeast Asia and India. Prior to ByteDance, Baldoza has worked with brands such as Uber, Spotify and Netflix.

On a LinkedIn post, Baldoza said over the past year she has learn invaluable lessons and enjoyed the rush that comes with cracking every campaign and challenge at Tiktok.

?But unique opportunities do not come often, and this time around, I am truly excited to join a company whose brand I've always admired from afar, for the way that it articulates its purpose with a certain authenticity and humility. It's a company that has paved the way for a brand new category and has opened up boundless opportunities for unique accommodations and experiences. Truly looking forward to contributing to Airbnb's mission of making everyone belong anywhere through impactful storytelling that resonates with media, policymakers and the rest of our global community,? she added.