BBH China wins WM Motor's account

Chinese automotive company WM Motor has appointed BBH China to handle its creative business.

This will include covering the company's brand communications, strategies, and executions as part of its effort to grow the business in China.

“WM is a world-class electric vehicle brand with a strong growth potential in China. The agency impressed us with their understanding of our business and their creative approach towards finding solutions," said Cindy Wang, chief growth officer of WM Motor.

Christine Ng, CEO of BBH China, commented: “WM Motor is evolving as a prominent player in the smart car industry and we are grateful to have the opportunity to partner with them in their growth journey. Not only does the brand have a solid product and reputation but it also has a savvy marketing team, which is always gratifying.”

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