BBC Studios launches new app and website, promises impartial reporting

BBC Studios, the commercial arm of the BBC and BBC News, has launched a new website and app globally. Available to users worldwide, the new website and app boasts an updated design and navigation. 

In addition, it will feature impartial journalism, it said. 

The new BBC.com and BBC app also allow for a more premium and sustainable commercial offering with ad tech enhancements that unlock new opportunities for advertisers. 

Don't miss: TVB’s potential divorce from the BBC brand: Does the move make sense? 

The redesigned website will now include a mix of the biggest global news stories, and a selection of timely and relevant features curated by BBC editors. The 'news' navigation will cover articles, videos and live coverage from around the globe while the 'world' section will cover news from Africa, Asia, Australia, Europe, Latin America and the Middle East. 

The new BBC app will serve as a replacement for the International BBC News app. It will bring together content from across the BBC and mirrors the refreshed website experience. Similarly, it will offer stories and videos across business, innovation, culture, travel, earth, news, sport and live coverage. 

In the same vein as the previous app, audiences can sign up to receive the same breaking news notifications they always have on the new app too. 

“We are excited to bring the new website and brand-new BBC app to audiences and partners around the globe, following a successful first introduction to consumers in North America," said Tara Maitra, chief commercial officer, BBC global media and streaming, BBC Studios. 

"These new digital products deliver an experience as premium as our news and storytelling and offers us the opportunity for future growth as we remain focused on finding new and innovative ways to make BBC content more easily accessible across the globe.”  

Naja Nielsen, digital director for BBC News said that there is a "huge appetite for impartial BBC news journalism as we report". As the BBC expands and develops its global digital newsroom, Nielsen is thrilled that the BBC's new global app and website will "better showcase [its] world-beating journalism." 

“The new web and app products that we are now bringing to our commercial partners, mark a fundamental step-change in our digital advertising proposition, harnessing and elevating the trusted, premium, and world-renowned journalism that the BBC is respected for globally," added Alistair McEwan, SVP advertising and BBC StoryWorks APAC. 

"We’re excited that these significant enhancements make it easier for brands to connect with our global audiences, unlocking new partnership capabilities and opportunities for marketers," said McEwan. 

Earlier this month, The Hong Kong government slammed Britain’s public service broadcaster BBC over “smearing” the national security law in an article regarding the sentencing of 12 Hongkongers convicted of rioting.

Titled "Hong Kong: Actor Gregory Wong among 12 jailed over 2019 protest”, the news report mentioned that the 2019 protests resulted in the implementation of a stringent national security law, which expanded the scope of prohibited dissenting activities and diminished Hong Kong's autonomy. 

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