Bata Malaysia gives back with sponsor a tree programme

Bata Malaysia is giving back to the community through its "Sponsor A Tree" programme with BRDB Rotary Children’s Residence, a multi-racial care home for abandoned and at-risk children. Through this programme, the children in the home were given the opportunity to learn and explore gardening. The tree-planting programme is also aimed to raise funds for the children's education and well-being. Additionally, it also aims to provide valuable skills and experience for the children. 

According to the footwear company, this event is part of its children's programme which aims to create a bright future for disadvantaged children living in the communities where the company operates. This is usually done in partnership with local folks and institutions. “Bata’s target is to make life’s journeys better for all by offering high quality, comfortable and stylish footwear, as well as making a positive impact in the communities where we operate," said Bata Malaysia's country manager, Vaibhav Manrao. In fact, the footwear company views children as the future of the nation and believes that every child should be provided with opportunities to help them achieve their full potential, added Manrao. 

A+M has reached out to Bata Malaysia for additional information regarding the opportunities it provides for the children. 

Earlier this year, the footwear company stepped forward with its new eCommerce website in October. The eCommerce website is said to offer an enhanced digital shopping experience for better customer engagement and increased value for both modern and traditional channels. Offering a hybrid eCommerce model, customers were now given the option to click and collect at a preferred Bata store. Additionally, the eCommerce website also offers easy returns for in-store drop-offs. 

Meanwhile, in September  Bata Malaysia's head of marketing, Diana Wong, left her role after more than four years with the company to join adidas. Wong first joined Bata Malaysia 2017 and was responsible for marketing initiatives and trendjacking such as Neelofa's wallet-friendly slippers and Mahathir Mohamad's Bata slippers. 

Wong told A+M that her first order of business when she joined Bata was to pivot the brand to digital. "I was one of the leaders who pioneered Bata Malaysia's digital transformation. Previously, the brand has been traditional in its marketing approach, mainly using traditional media and below-the-line activations," she said. Now in adidas, Wong oversees a team of 12 and actively supports the brand to become the leading sports brand in Malaysia. 

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