Bank Central Asia Indonesia appoints social media agency

Bank Central Asia (BCA), the largest privately-owned bank in Indonesia, has appointment GOODSTUPH Indonesia as its social media agency on record. The social media retainer was secured following a three-way pitch and will last for a period of 12 months, according to the agency. 

With this collaboration, BCA aims to enhance its digital footprint and foster stronger connections with its existing and prospective customers, particularly the Gen Z audience. GOODSTUPH Indonesia's expertise in social media marketing will be instrumental in achieving these objectives and further expanding BCA's market reach, it said. 

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"We are excited to appoint GOODSTUPH Indonesia as our social media agency on record due to their stellar knowledge in social media marketing. Their expertise will play a crucial role in strengthening our digital presence and connecting with our customer through social media," said Rendy Alimudin, the vice president at marketing communication at BCA.

Adding on, Joshua Tan, the general manager of GOODSTUPH Indonesia noted that the agency was honored to be working with BCA. "Our team at GOODSTUPH Indonesia looks forward to creating good stuff and making a meaningful impact in this partnership," he said. 

The news comes as GOODSTUPH continues expanding its reach in the region. Earlier this year, the founding members of GOODSTUPH Asia and former creative lead of Shopee Indonesia, Randy Raharja, teamed up to launch a new digital craft agency named Mistress.

This new venture is set to deliver world-class craftsmanship in the fields of design, film, and visual arts, and take the creative industry by storm. Mistress is founded by Fajar Kurnia, Jeremy Chia, Eugenia Tan, and Pat Law, the founding members behind GOODSTUPH Asia, and Raharja.

Mistress is set to offer a wide range of services, including branding, 3D production, film production, art direction, and design, providing clients with tailored solutions that meet their unique needs.

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