Bang & Olufsen name F1 racer Charles Leclerc as new brand ambassador

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Danish electronic company Bang & Olufsen has named F1 racer, Charles Leclerc as its newest brand ambassador, according to a statement by the brand.

"We are delighted to announce Leclerc as our new global brand ambassador, marking the start of an exciting collaboration," it said.

Bang & Olufsen, which manufactures luxury audio products, and Leclerc will partner to drive meaningful conversations around sound, produce creative campaigns and events and release a limited-edition product.

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The Monacan born racer is best known as one of the best racers of this entire generation, it said. Outside of his formidable racing career, Leclerc has built a reputation as a talented musician. With a passion for playing the piano as well as composing and recording his own music, he expressed that sound and music have played an important role in his life.

“My professional life is all about precision and performance, and sound plays an important part in that," he said. “I have been a fan of Bang & Olufsen for many years, and I use their products every day. The brand has a clarity and warmth in their sound that helps me disconnect from the racing world and brings me to a place where I feel connected to the artist. That is why the partnership is such a natural fit."

The brand so far has released a limited edition Beosound A5 speaker, which was featured in the partnership announcement video.

This comes shortly after Bang & Olufsen renewed its partnership with Scuderia Ferrari HP.

"We will again be featured on Scuderia Ferrari HP’s F1 car with prominent logo placement, and our two brands will continue to work closely to build immersive sound experiences trackside and in Bang & Olufsen stores worldwide," it said in a statement.

It added that its partnership will also work on collaborating with clients with the launch of new and exciting special edition products.

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