Bakehouse hands PR duties to FINN Partners Greater China

Bakehouse has handed its public relations duties to FINN Partners Greater China following pitch back in June 2024. Covering the Hong Kong market, the appointment will last for six months. 

In a conversation with MARKETING-INTERACTIVE, a spokesperson from FINN Partners said the agency was chosen due to its long-standing, and well-established reputation for its branding and communications expertise.  

“With food and beverage as one of their core specialisations, FINN Partners supported Bakehouse’s retail expansion from one to five outlets in 2020, running a fully integrated public relations programme to strengthen Bakehouse’s positioning as a neighbourhood artisan bakery that champions craftsmanship and quality.”  

This time, Bakehouse has re-engaged FINN Partners again for branding and communications to support business expansion with two new outlets opening in the New Territories. 

Gregoire Michaud, founder, Bakehouse by Gregoire Michaud, said:“Expanding our business means bringing the tradition and care of Bakehouse to even more corners of Hong Kong. For us, it’s about enriching our brand and staying true to our roots as we grow.”  

“Working with FINN Partners again ensures that our brand’s heart and soul are reflected in every step of this journey, and we’re excited to connect even more deeply with our local communities,” he added.  

Annouchka Behrmann, managing partner, FINN Partners Greater China, said: “We’re thrilled to be working with Bakehouse again as it takes this exciting step in its growth. Its dedication to craftsmanship is truly inspiring, and we’re partnering to enrich and elevate the brand as it continues to bring its beloved artisanal flavors to more communities around Hong Kong.” 

Founded by Grégoire Michaud in 2013, Bakehouse has become a staple in the premium baked-goods category of Hong Kong’s food and beverage scene, with crowds of mainlanders queuing outside its stores to purchase its freshly made pastries every day.

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