Stellantis partners Azzurri Automobile to bring FIAT and Abarth cars to HK, Macau

Global automotive leader Stellantis has appointed Azzurri Automobile as its exclusive importer and distributor of FIAT and Abarth in Hong Kong.

This strategic partnership marks a significant milestone for both Stellantis and Azzurri, as they bring these iconic Italian brands back to the vibrant Hong Kong market.

FIAT, an iconic Italian automotive manufacturer founded in 1899, has brought the Italian touch and the dolce vita style to people's lives globally, representing joy, color, fun, iconic style, simplicity, and the essence of Italy.

Abarth, founded in 1949, is renowned for its high-performance vehicles that carry a rich racing heritage. The brand produces sporty, high-performance versions of FIAT vehicles with distinctive styling, committed to agility and power.

“Through this partnership, we are thrilled to strengthen our presence in the Asia-Pacific region, which aligns with our Dare Forward Strategy 2030,” said Daniel Gonzales, COO, ASEAN and general distributor of Stellantis.

“We look forward to connecting with customers who cherish the exquisite blend of Italian style, performance, and craftsmanship that our brands embodies," he added.

"We are proud to be part of this journey. We believe the Hong Kong market is ready for a fresh chapter with FIAT and Abarth," said George Lau, CEO of FIAT and Abarth Hong Kong and founder of Azzurri Automobile. "We are committed to delivering exceptional vehicles that meet the evolving needs of customers. The return of FIAT and Abarth is a testament to our dedication to providing high-quality, exciting Italian-made vehicles to the Hong Kong community, and we look forward to reconnecting with our loyal fan base."

As part of the brand's return, Azzurri Automobile will be introducing new models for both FIAT and Abarth to kick off an electrified journey for enthusiasts alike.

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