A&W teases 100th anniversary campaign with collector's mug

A&W Malaysia is giving out its Limited Edition 100th Anniversary Collector's Mug to celebrate its upcoming 100th anniversary. The mugs are currently being promoted in-store and on social media.In a statement to A+M, A&W's spokesperson said it wanted consumers to have a momento to commemorate the anniversary and that the mugs are part of its upcoming anniversary campaign which will be launched in May. View this post on Instagram Now's your chance to grab our Limited Edition 100th Anniversary Collector's Mug. Only 5,000 units available so get them while stocks last!A post shared by A&W Malaysia Official (@anwmalaysia) on Mar 6, 2019 at 3:29am PSTLast month, the fast food chain picked GO Communications to publicise its expansion plans in the country and rejuvenate the brand to a modern generation of consumers. A&W plans to leverage on its rich heritage and legacy in Malaysia to make a comeback into the market and this will be done through a mix of communications initiatives.Meanwhile, it also plans to open 10 to 12 outlets in 2019, allocating approximately RM1.2 million to each new branch. The amount is only for store development and a separate budget will be set aside for marketing.