Asia eCommerce Awards 2021 shortlist announced

The Asia eCommerce Awards is back for its fourth year to recognise and reward excellence for both brands, eRetailers and agencies in their eCommerce efforts across Southeast Asia, South Asia and ANZ regions.

This year we’ve added three new categories, bringing the total amount of categories for entry to 37 categories. Entrants will be competing for gold, silver and bronze trophies and a chance to win the coveted titles of “eCommerce Agency, Brand or Marketplace/eRetailer of the Year 2021” respectively, which will go to the top contenders from across all categories.

The awards were judged by 32 client-side marketers. One of the jury members, Riccardo Perere, CMO, Robinsons and Canningvale Australia, said: "The thought process and planning that goes into marketing campaigns are always more complicated than people imagine. It's exciting to come together as a digital and eCommerce community to award exceptional performances."

While, another member of the panel, Melissa Rodrigues, group director of brand and marketing, Minor Hotels, added: "It has been fantastic to see the creativity and innovation of businesses who have truly taken advantage of what has been a period of great change and uncertainty all over the world. There were so many original and exciting campaigns, making for very competitive entries to judge!”

So who made the final cut? Check out the full list of finalists here:

1. Best in eCommerce (Brands)- Baby, Personal Care & Home Products
• Dermatology eBazaar, Bayer Indonesia
• Fitspo Redefined: Strengthening the nation one fitness goal at a time, Fitness Concept
• A mommy to mommy commerce engine, Fonterra Malaysia
• Project Sense Me: Restoring your Skin Barrier with Dermal Therapy, La Corium
• Digital innovation to spur continuous growth & empower Malaysian homes, MR.DIY
• Seamless customer experience with a unified digital solution to 7 markets across Asia, Toys”R”Us Asia

2. Best in eCommerce (Brands)- Banking / Financial Services
• Manulife Shop, Manulife Vietnam
• 「MSIG HK」Mobile App, MSIG Insurance (Hong Kong)
• Mind Banking - RHB Jom Derma, RHB Bank

3. Best in eCommerce (Brands)- Beauty & Wellness
• Beauty in the age of experience, Beiersdorf Malaysia
• Project Invitae: A 360 Degree activation of Hiruscar, MEDINOVA
• Transforming Nano Singapore into an Online Market Leader, Singapore Ecommerce Centre
• SK-II Flagship Store, SK-II
• Project Momentum, Unilever Asia
• Say Yes to Positive Beauty, Unilever Philippines

4. Best in eCommerce (Brands)- B2B
• Scaling a B2B business to grow B2C market share whilst delivering premium customer service, Living Edge
• Transforming paint brand to a renovation marketplace, Nippon Paint
• O2O Program, Schneider Electric (Malaysia)

5. Best in eCommerce (Brands)- Electronics & Gadgets
• Canon Online Store, Canon Singapore
• iBox Transformation from Brick-and-Mortar Store to a Digital Omnichannel Player, Erafone Dotcom
• giga! Best Mobile Service in an App, giga!
• HP Welcome Home Virtual Showroom, HP
• eCommerce Transformation of Logitech, Logitech Singapore
• Balance of Being - Virtual Product Showroom, Panasonic Malaysia

6. Best in eCommerce (Brands)- Fashion & Apparel
• The Innovation Behind Frictionless Omnichannel Experiences, Accent Group
• Andrina Yvette, Andrina Yvette
• BONIA .com eCommerce Global Expansion, BONIA
• Swarovski Club: Omnichannel Efforts, Swarovski Singapore Trading
• Championing Body Positivity with The Perfect Fit For All, XIXILI Intima

7. Best in eCommerce (Brands)- Food & Beverage
• Coke #ComboDeals: Number 1 Meal Pairing Beverage of PH’s Top FSA, COCA-COLA Philippines
• Chilled-to-your-Door, Emborg
• Quick Commerce by DKSH &Foodpanda, Foodpanda

8. Best in eCommerce (Brands)- Healthcare & Pharma
• Super Brand Day - JanganKendor Jaga Imun, Bayer Indonesia
• D2C eCommerce Solution & Unified Customer Experience Across Multiple Regions, Cochlear
• Project Invitae: A 360 Degree activation of Hiruscar, MEDINOVA
• Project Momentum, Unilever Asia

9. Best in eCommerce (Brands)- Home & Office Furnishing
• Transforming paint brand to a renovation marketplace, Nippon Paint
• POETLiving.com bringing high price furniture business offline to online, POET
• Zoflora's Growth Hacking, Stada (Thailand)

10. Best in eCommerce (Brands)- Lifestyle & Travel
• Lead Generation Program-Manila, GMS Group
• Lead Generation Program – Singapore, GMS Group
• Staycation Escape, Marina Bay Sands
• Project Momentum, Unilever Asia

11. Best in eCommerce (Marketplace / eRetailer)- Beauty & Wellness
• Super Brand Day - JanganKendor Jaga Imun, Bayer Indonesia
• Transforming Nano Singapore into an Online Market Leader, Singapore Ecommerce Centre
• Discover More Online with Watsons App 3.0, Watsons

12. Best in eCommerce (Marketplace / eRetailer)- Entertainment
• Cheers To Experiential Commerce, Drinkies Malaysia
• HP’s first virtual showroom - a 360° interactive experience, HP
• Streaming Made Sensational For All, PCCW OTT
• SISTIC LIVE, SISTIC

13. Best in eCommerce (Marketplace / eRetailer)- Fashion & Apparel
• Asia Hub of Fashion and Culture Collaboration E-Commerce Platform, Colab
• Lazada x Giordano - 12.12 Mega Campaign (2020), Lazada Global Thailand
• Parisian Shoes & Bags Brand Building Campaign, ShopSM

14. Best in eCommerce (Marketplace / eRetailer)- Food & Beverage
• Rocketboosting Del Monte Growth On E-commerce, Del Monte Philippines
• Cheers To Experiential Commerce, Drinkies Malaysia
• Quick Commerce by DKSH &Foodpanda, Foodpanda

15. Best in eCommerce (Marketplace / eRetailer)- Lifestyle & Travel
• Asia Hub of Fashion and Culture Lifestyle Collaboration, Colab
• Eraspace a Seamless Lifestyle Smart eRetailer in Indonesia, Erafone Dotcom
• Ready to roll with giga! The Best Mobile Service in an App, giga!
• Staycation Escape, Marina Bay Sands
• Trapo Raya Sale, Trapo

16. Best in eCommerce- Supermarkets / Hypermarkets
• eCommerce Marketplace Optimization, AEON
• Best in eCommerce, Central Food Retail Group
• One Fair-mily - Adding value through innovation in the new normal, FairPrice
• Quick Commerce by DKSH &Foodpanda, Foodpanda
• Build to deliver a simplified life, HappyFresh
• SM Markets Online Brand Building Campaign, SM Markets Online

17. Best in eCommerce Solution
• All-in-one E-Commerce Dropshipping and Analytic Solutions, DataSunday
• The Local Hero - Wear the Right Mask (Locally Made, International Standards), Hashmeta Group Holding
• Bringing A Historic Mattress Brand Into The E-commerce Age, Hilding Anders Malaysia
• Digital entrepreneurship enabler and affiliate marketing solution leader,I Synergy International
• BONIA .com eCommerce Global Expansion, Meekco.Asia

18. Best eCommerce Consultant
• Project Momentum, DKSH eCommerce
• Project Invitae: A 360 Degree activation of Hiruscar, DKSH eCommerce
• Chilled-to-your-Door, DKSH eCommerce
• eWave - Better, Faster & Higher Return Commerce Experiences, eWave
• Gtouch Venture Capital Platform, Gtouch
• BONIA .com eCommerce Global Expansion, Meekco.Asia

19. Best eCommerce Customer Service
• GINO - giga's Fully Interactive AI Chatbot, giga!
• Project Sense Me: Restoring your Skin Barrier with Dermal Therapy, LaCorium
• Streaming Made Sensational For All, PCCW OTT

20. Best eCommerce Fulfilment
• Express Delivery, A.S. WATSON
• Direct To Market (Singapore Incubator), Business Engineers Asia
• Chilled-to-your-Door, Emborg
• Quick Commerce by DKSH &Foodpanda, Foodpanda

21. Best eCommerce Campaign- B2B
• JCB May Madness, JCB Thailand
• Scaling a B2B business to grow B2C market share whilst delivering premium customer service, Living Edge
• Transforming paint brand to a renovation marketplace, Nippon Paint
• O2O Program, Schneider Electric (Malaysia)
• Shopee Connecting Businesses with Technology, Shopee
• Autogoodies, Trapo

22. Best eCommerce Campaign- B2C
• Super Brand Day - JanganKendor Jaga Imun, Bayer Indonesia
• Best eCommerce Campaign - B2C 2022, Chevron Singapore
• Rocketboosting Del Monte Growth On E-commerce, Del Monte Philippines
• Bottoms Up! Creating Demand with Party Moments, Drinkies Malaysia
• HappyFresh: the superhero that does not wear a cape, HappyFresh
• Olay x Shopee #AdultFearlessly, Procter & Gamble
• Procter & Gamble Multi Brand Campaigns, Procter & Gamble
• Shopee 11.11 Big Sale - E-commerce for Everyone, Shopee
• Trapo Raya Sale, Trapo
• UStore: Creating a Direct-to-Consumer Platform in 14 days, Unilever Philippines

23. Best eCommerce Campaign- Content Marketing
• CDR Builds Strength Among Indonesian Women In Their 30s, Bayer Indonesia
• Search 'N' Ambush, CPF Trading
• Dee Tee Sod - Freshly Handpicked for you, HappyFresh
• Project Sense Me: Restoring your Skin Barrier with Dermal Therapy, LaCorium
• Project Invitae: A 360 Degree activation of Hiruscar, MEDINOVA
• Olay x Shopee #AdultFearlessly, Procter & Gamble
• Procter & Gamble Multi Brand Campaigns, Procter & Gamble
• Shopee 11.11 Big Sale - E-commerce for Everyone, Shopee

24. Best eCommerce Campaign- Cross-border / Multi-market
• All-in-one E-Commerce Dropshipping and Analytic Solutions, DataSunday
• EHD Loyalty Program Membership, EuroHomeDirect
• Love, Bonito x Barbie: Dream it, do it!, Love, Bonito

25. Best eCommerce Campaign- Influencers
• CDR Builds Strength Among Indonesian Women In Their 30s, Bayer Indonesia
• Dee Tee Sod - Freshly Handpicked for you, HappyFresh
• Project Sense Me: Restoring your Skin Barrier with Dermal Therapy, LaCorium
• Unilever Shop2Give Care, Unilever Philippines

26. Best eCommerce Campaign- Mobile
• JCB May Madness, JCB Thailand
• Project Sense Me: Restoring your Skin Barrier with Dermal Therapy, LaCorium
• Streaming Made Sensational For All, PCCW OTT
• 6.6 Mid-Year Sale, Whole Earth Brands

27. Best eCommerce Campaign- Social Media
• CDR Builds Strength Among Indonesian Women In Their 30s, Bayer Indonesia
• Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun, Bayer Indonesia
• Best eCommerce Campaign - Social Media 2022, Chevron Singapore
• Cooking Up Engagement and Sales with Del Monte Kitchenomics, Del Monte Philippines
• Championing Body Positivity with The Perfect Fit For All, XIXILI Intima

28. Best Integrated eCommerce Campaign
• Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun, Bayer Indonesia
• CDR Builds Strength Among Indonesian Women In Their 30s, Bayer Indonesia
• Best Integrated eCommerce Campaign 2022, Chevron Singapore
• Rocketboosting Del Monte Growth On E-commerce, Del Monte Philippines
• Hasbro Integrated Campaign, Hasbro
• Max - Song Khoe, Manulife Vietnam
• Procter & Gamble Multi Brand Campaigns, Procter & Gamble
• Shopee 11.11 Big Sale - E-commerce for Everyone, Shopee
• Championing Body Positivity with The Perfect Fit For All, XIXILI Intima

29. Best Response to COVID-19
• Unlimited Free Delivery, Air Asia Com
• Rallying Indonesians to Fight Covid-19 Resurgence with Redoxon #JanganKendorJagalmun, Bayer Indonesia
• Coke Grab #ComboDeals: Helping Businesses Thrive Amidst the Pandemic, COCA-COLA Philippines
• Redefining the Nation's Eyewear Shopping Experience, Focus Point
• HP Welcome Home Virtual Showroom, HP
• Staycation Escape, Marina Bay Sands
• Transcending borders & reaching Malaysian homes with the power of digital innovation, MR. DIY
• Shopee 11.11 Big Sale - E-commerce for Everyone, Shopee
• SISTIC LIVE, SISTIC
• UStore: Creating a Direct-to-Consumer Platform in 14 days, Unilever Philippines

30. Best eCommerce Innovation
• Foundation Finder, A.S. WATSON
• Bayer Extended Goodness - 1st Sustainability Commerce in Health Category, Bayer Indonesia
• Redefining the Nation's Eyewear Shopping Experience, Focus Point
• Balance of Being - Virtual Product Showroom, Panasonic Malaysia
• Trapo Asia, Trapo

31. Best eCommerce Loyalty Programme
• EHD Loyalty Program Membership, EuroHomeDirect
• #Ohmygiga Refer a Friend and #gigaSurprises to retain and reward existing customers, giga!
• HappyFresh Loyalty - Your points, your deals, HappyFresh
• 「MSIG HK」Mobile App, MSIG Insurance (Hong Kong)
• Shell Go+, Pilipinas Shell Petroleum Corporation
• Swarovski Club: Omnichannel Efforts, Swarovski Singapore Trading
• Unifi Business Club - Up, Close & Personal, Unifi

32. Best Use of AI
• Claims EZ: Streamlining claims process for seamless end-to-end user experience, AIA Singapore
• GINO - giga's Fully Interactive AI Chatbot, giga!
• AI Powered Retail Experimental Platform, TradeMonday

33. Best Use of Personalisation
• The Snowball Effect of Personalised Customer Journeys, Adidas
• iSMART: Curating bespoke customer experiences through agent enablement, AIA Singapore
• ASUS Singapore uses CDP, omnichannel retail to ramp up personalization for B2B and B2C buyers, ASUS Singapore
• Project 42, Procter & Gamble

34. Best Use of UI / UX Design
• Transforming Frustration into Delight - Redesigning the Insurance Buying Experience, AmGeneral Insurance
• giga! Best Mobile Service in an App, giga!
• FAST TRACK - Journey to the future, KLIA Ekspres
• From Real Estate to Real Demand, UEM Sunrise

35. eCommerce Leader of the Year
• Bayer Indonesia, HesnuarilMarlindayani
• Central Food Retail Group, Stephane Coum
• Nestle Oceania, Christopher Hatfield
• Procter & Gamble, Alexandra Vogler

36. eCommerce Team of the Year
• Bayer Indonesia
• giga!
• Nestle
• Shopee

Speak to our project managers for more info about awards packages:

Czarina Solomon
Head, Project Management
Tel: +65 6423 0329
Mobile: +65 8112 6351
Email: czarinas@marketing-interactive.com

Seraphine Neoh
Senior Manager, Project Management
Tel: +65 6423 0329
Email: seraphinen@marketing-interactive.com