AS Watson to launch global network app for pharmacists

International health and beauty retailer AS Watson is launching a global network app exclusively for its pharmacists across the globe.

The app serves as an exchange platform for its health professionals from around the world to acquire new knowledge, exchange best practices and support each other across AS Watson's markets, according to Malina Ngai, Group CEO of AS Watson.

In fact, in an era where technology plays a crucial role in health decision-making, AS Watson is enhancing its offerings with offline and online health consultations, including the eDoctor service.  

For example, the “Watsons eDr” app enables customers to connect with healthcare professionals for online consultations, with same-day medication delivery. Additionally, Superdrug’s “Video GP” service provides rapid access to General Practitioners via video calls.

This move also comes upon the celebration of the World Pharmacists Day with over 3,000 pharmacists driving health and wellness. 

On 25 September, customers across the APAC region including Hong Kong, China, Taiwan, Malaysia, the Philippines, Thailand, and Indonesia, can access one-on-one health consultations with pharmacists, receiving personalised advice and recommendations that have garnered positive feedback. 

“On this special day, we extend our heartfelt gratitude to more than 3,000 pharmacists and over 9,000 health professionals who work with AS Watson around the world, making our retail network a preferred destination for trusted health advice, health services and products,” said Ngai. 

"Our pharmacists play a vital role in the shopping experience, offering the human interaction that instills confidence and reassurance in customers seeking health solutions," Ngai continued. 

The campaign also rides on the company’s global insights, which revealed that customers who shop for health and wellness products spend three times more than non-health shoppers. Notably, there’s a remarkable year-on-year growth of over 20% in the young customer segment seeking health products. 

Ngai added, “We are witnessing sustainable growth in our health and wellness retail sales over multiple years. In response to this global demand, we expanded our health product range by nearly 20%. Besides we have introduced new digital enabled services in many markets.” 

MARKETING-INTERACTIVE has reached out to AS Watson for more information. 

Don't miss: AS Watson transitions its delivery fleet to electric vehicles to fight climate change

Back in July, AS Watson accelerated its sustainability efforts in its global supply chain by transitioning its delivery fleet to electric vehicles and launching initiatives in waste reduction to fight climate change.

As sustainability is at the heart of AS Watson's business, the company has been investing and innovating to reduce its environmental impact and contribute to a more sustainable future, according to Ngai.

"Our latest initiative focuses on making the delivery fleet of our supply chain more environmentally friendly. We operate 12 retail brands in our global portfolio, and 60% of them have started using electric vehicles for some of the warehouse-to-store and online order deliveries. While the adoption of electric vehicles is slow in the industry, I believe that we should take on the challenge to launch this initiative in as many markets as possible," she added.

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