Leading the AI-volution: Apta Club unveils predictive engagement innovations at BabyExpo

Apta Club has long embraced a scientific ethos in the formulation of premium milk formulas, and we have seamlessly extended this methodology to craft a holistic pregnancy experience for contemporary mothers.  

By harnessing cutting-edge technologies and the latest advancements in the scientific realm—from predictive modelling to sophisticated artificial intelligence—we have integrated these innovations into our comprehensive pregnancy journey ecosystem. This allows mothers to meticulously monitor their child’s well-being while receiving tailored recommendations from our dedicated healthcare professionals. 

At the annual Baby Expo, Apta Club proudly presents our members with a transformative, technology-driven experience aimed at distinguishing us in an increasingly competitive landscape. We are thrilled to unveil the “AI Predictive Baby Face Synthesiser.” This revolutionary programme enables members to upload ultrasound images captured during routine prenatal checkups.  

Our advanced AI engine processes this data to generate a 3D representation of the anticipated appearance of their baby. This initiative was originally conceived by our insights into maternal behaviour, noting that mom’s involvement with brands tends to exponentially grow following their first pregnancy ultrasound scan making this a decisive engagement opportunity. Thus, we aspire to make this moment a cherished milestone for our members by levering AI to foster a sense of anticipation and a deeper bond between mother and child. 

At the forefront of predictive AI innovation, we have also developed an array of tools designed to empower our members in monitoring their baby's health. One notable device is the “AI Poop Checker,” which analyses photographs of the child's stool for consistency in colour and shape to evaluate intestinal health. Based on its findings, it offers dietary recommendations and aids parents in selecting the most appropriate milk formula from our extensive product line.  

Additionally, our “Immunity screener” employs a comprehensive guided questionnaire to assist mothers in tracking various aspects of their baby's health, providing personalised insights based on growth trajectories and other indicators to enhance their immunity system and address known gastrointestinal concerns. 

The launch at the Baby Expo proved to be a resounding success; through our innovative strategies, member engagement soared by over 121% compared to the previous year. This remarkable participation surge has translated into a more than 42% increase in trial conversion rates relative to prior campaigns, reflecting our programme’s strong alignment with the needs of expectant moms.  

Looking ahead, we are committed to innovation and will be unveiling an array of cutting-edge AI tools aimed at equipping moms with essential resources and knowledge to enhance their pregnancy experience. 

About PRIZM Group 

PRIZM Group is a global digital agency with offices in Asia and Oceania, delivering one-stop bespoke marketing technology solutions that fit every vertical and business types. We specialise in not only digital solutions, but also synchronising the integration of the trio to empower the formation of the ideal seamless digital experience that our clients' customer seeks. The team strives to offer seamless integration by applying intelligent dialogues with different adaptive marketing modules such as messaging bot, digital activation, CRM and eCommerce capabilities to form a complete digital ecosystem. 

This article is sponsored by PRIZM Group.