Apple tugs at heartstrings with new CNY film shot with iPhone 15 Pro Max

Ushering in the Year of the Dragon, Apple has unveiled its seventh annual film shot entirely with the iPhone 15 Pro Max to celebrate the festive occasion.

Done in collaboration with TBWA\Media Arts Lab Shanghai, the 15-minute film titled “Little Garlic” (小蒜頭) is directed by American filmmaker Marc Webb and features Chinese actor Fan Wei (范偉) in a lead role. 

The film tells the heartwarming story of a young girl with a unique shapeshifting ability. Through her journey, she learns to overcome her insecurities and embraces her true self. The film aims to bring the audience a heartwarming tale about self-discovery in their pursuit of life in the modern world.

“Shot entirely on iPhone 15 Pro Max, ‘Little Garlic’ is a moving film about finding your true self. You’ll marvel at the story, the beautiful cinematography, and the endless possibilities of iPhone,” said Tim Cook, CEO of Apple in his Weibo post. 

Furthermore, Apple has released a behind-the-scenes video that showcases the making of the film. It has also highlighted the features and capabilities of the phone that were utilised during the production.

MARKETING-INTERACTIVE has reached out to Apple for more information.

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Apple has made a tradition of producing special short films to celebrate Chinese New Year over the past seven years. 

Titled “Through the Five Passes” (過五關), its Chinese New Year film last year centred around a touching story that showcased a young man's passion for opera and the strength he found within himself to overcome challenges. Directed by Chinese filmmaker Peng Fei (鵬飛), the film was entirely shot using an iPhone 14 Pro. 

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