Anytime Fitness searches for CMO in Malaysia

Anytime Fitness Asia is on the search for a CMO based in Malaysia to work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns. As a key leadership role, the CMO must drive value-focused marketing and marketing support to the consumer and franchisees.

Besides driving branding and acquisition strategies, the LinkedIn post added that the CMO is accountable for safeguarding the brand and ensuring brand equity is maintained at all costs. He or she will also be required to analyse how the brand is positioned in the market and monitor market trends and competitors' activities. The individual must also lead the vision for all digital/online strategies and directions, as well as the vision for all offline strategies and directions.

At the same time, the CMO is also expected to coordinate the marketing team to provide insights and initiatives as they relate to the business needs of the various departments in the regional office. The departments include HR, IT, operations and franchise sales. The ideal candidate should have about seven to 10 years of relevant experience and be knowledgeable in Microsoft Office. 

According to the job description, the unified marketing team at Inspire Brands Asia, which acquired Anytime Fitness last year, covers all offline and online channels, including BTL and ATL, PR, and branding. A+M has reached out to Anytime Fitness for comment.

Anytime Fitness has over 250 gyms in Malaysia, Singapore, Thailand, Indonesia and Hong Kong. Inspire Brands Asia now owns both the gym's franchising and managed gym services division and seeks to be a renowned health, fitness, and wellness consortium in the region.

Luke Guanlao, chief executive officer of IBA and chief operating officer of Anytime Fitness Asia, previously told A+M that it plans to open 75 gyms each in Singapore and Malaysia over the next three years. The company is also banking on digital and data-based marketing for its expansion plans.

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