Andaz SG calls on story hunters to unlock the spirit of Singapore

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Andaz Singapore has launched a new campaign comprising an engaging digital treasure hunt map designed to invite both local residents and global visitors to spark a sense of discovery and to create fresh perspectives.

Titled “The Authentically Local Story Hunt", the campaign aims to inspire both residents and visitors to break the stereotype of the “little red dot” and uncover the true essence of the city, offering a unique and personalised journey for participants.

At its core, the campaign is designed to motivate participants to transition from being mere tourists to embracing the identity of a local. To do so, visitors were encouraged to explore vibrant neighbourhoods in and around the hotel, which would make them "story hunters".

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To kick the campaign off, the hotel also extended invitations to three pairs of story hunters hailing from the United States, the United Kingdom, and Australia. The video series will be shared on the Story Hunt website and its YouTube channel throughout the campaign period, inspiring interested viewers to follow their escapades.

Participants in this captivating adventure can engage in the hunt by accessing the story hunt digital map on their mobile devices and venturing to curated venues scattered across the city. These venues are marked by distinctive red dots featuring QR codes.

By scanning these codes, they unlock captivating tales revealing the hidden gems of the locale. Additionally, they have the opportunity to indulge in exclusive offers provided by the venues through the digital map. The campaign is set to conclude on 31 December this year.

Enticing prizes, including luxurious hotel stays and dining experiences are up for grabs for people who partake in the hunt.

"Launching the campaign has been a meaningful endeavour for the hotel associates as it represents our commitment to shaping a transformative guest experience and contributing to the vibrant tapestry of Singapore's tourism,” said Federica Brugnara, the executive assistant manager of sales and marketing at Andaz Singapore.

She added that by inviting both locals and global visitors to participate in the story hunt, it aims to encourage a deeper connection with the city’s cultural heritage and neighbourhoods. “The campaign extends beyond hotel marketing. It also celebrates the authentic stories that make the city unique. It's an invitation to explore beyond the familiar, to challenge preconceptions, and to embrace the soul of the little red dot,” she added.

Qi Hao Shum, co-founder and creative lead of UNCANNY said, “The campaign culminates in a digital experience that invites tourists and the public to participate in the Story Hunt themselves and explore the nooks and crannies of Singapore that make the island a one-of-a-kind destination.”

The campaign comes as Singapore does more to bring in visitors from around the globe with partnerships and experiences. For example, Warner Bros. Discovery (WBD) and Singapore Tourism Board (STB) will be partnering on new initiatives to showcase Singapore and the entertainment company’s beloved shows in its global centennial campaign titled 'Celebrating Every Story'.

As part of the campaign, which marks the studio’s 100^th anniversary in 2023, Singapore has been chosen as a key destination to host the WB100 'Celebrating Every Story' event that will highlight 100 years of Warner Bros. franchises.

“We’re building on our partnership with STB with two fantastic new projects which truly demonstrates how we are ‘Celebrating Every Story’ and Warner Bros.’ historic 100-year legacy,” said Clement Schwebig, WBD’s president for India, Southeast Asia and Korea.

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