Ampersand Advisory sweep the board at the AOTY and MARKies Awards 2024 in MY

At the Agency of the Year Awards 2024, Ampersand Advisory drew rounds of applauses for their double-win of Overall Agency of the Year and Overall Local Hero, after attaining three gold, six silver, six bronze, and six Local Hero trophies. The categories that they dominated included Experiential Marketing Agency of the Year, Full Service Agency of the Year, and Performance Marketing Agency of the Year.

TDG - The D Group came second with four gold, three silver, and one bronze trophies, featuring in categories such as Analytics Agency of the Year, Consultant of the Year, and CRM & Loyalty Marketing Agency of the Year. YellowLeads had a great run, as well, with four gold and one bronze, mainly in the categories Brand & Design Consultancy of the Year, Content Marketing Agency of the Year, and Integrated Marketing Agency of the Year.

For the MARKies, Ampersand Advisory continued their winning streak, attaining both the Overall Creative Ideas MARKie and the Overall Media Usage MARKie with a spread of ten gold, five silver, three bronze trophies and five gold, five silver, five bronze trophies respectively. Their top campaigns included ‘World’s first regional virtual to reality PUBG tournament: How we drove record sales and created two world records’ in collaboration with Geek Events for Etika Group of Companies, ‘Humorous horror makes balik kampung journeys memorable, build brand for takaful this Raya’ for Takaful Malaysia, and ‘From sales leader to thought leader: TENAcity band hunt and TENA Ageing report champion the cause of active ageing’ for Vinda Malaysia.

Fishermen Integrated put up a decent fight for the Overall Creative Ideas MARKie with one gold, two Silver, and three Bronze trophies in categories, including Most Creative – Customer Engagement, Most Creative – Digital, and Most Creative – Influencers / KOLs. Likewise, for the Overall Media Usage, M&C Saatchi came in runner-up with an impressive five gold and two silver trophies. Their winning categories included Most Creative – Government Sector / Non-Profit Marketing, Most Creative – Multicultural Marketing, and Most Effective Use – Customer Acquisition.

The latest edition of the awards ceremony featured in-person judging day, wherein the top five contenders for the esteemed Agency of the Year accolades were subject to rigorous evaluation, underscored the commitment to excellence pervading the event. Moreover, the implementation of an entry cap for the MARKies Awards added a layer of exclusivity, elevating the prestige associated with this esteemed recognition.

Guiding the selection process was a panel of 30 senior marketers drawn from prominent brands such as 4Fingers Crispy Chicken, ASUS Malaysia, Aurelius Healthcare, Berjaya Food Trading Malaysia, Bonia & Braun Büffel, Burger King Malaysia, Corvan Asia, Cravito Group, DHL Express Malaysia, easybook.com, Edmark Group of Companies, Ego Pharmaceuticals, Hawley & Hazel Malaysia, HELP Tertiary of HELP Education Group, HP, Kingsgate International School, LEGOLAND Malaysia Resort, Manulife Malaysia, Petronas, QVI (QI Services Malaysia), Rolls-Royce Motor Cars Kuala Lumpur, Secret Recipe Cakes & Café Group, Sharp Electronics Malaysia , Sofitel Kuala Lumpur Damansara, Stream Empire, The St. Regis Kuala Lumpur, Uhrenholt A/S, Wyndham Acmar Klang Hotel, YaPEIM, and Yinson Capital.

The eagerly awaited ceremony for the Agency of the Year Awards and MARKies Awards unfolded on June 21st, amidst the luxurious ambiance of the Hilton Kuala Lumpur. We extend our sincere appreciation to the esteemed panel of judges whose commitment ensured a thorough and equitable evaluation of all submissions. Additionally, our gratitude extends to Heineken Malaysia for their generous provision of refreshments, enhancing the gala experience.

Representing Advertising + Marketing Malaysia, we extend heartfelt congratulations to all finalists and deserving winners across their respective categories. For a detailed overview of the distinguished awardees, we invite you to peruse the comprehensive lineup provided for the Agency of the Year Awards and MARKies 2024.