American Tourister embarks on whimsical adventure with Kiztopia for new collection

American Tourister is taking little explorers on big adventures in its new collaboration with Kiztopia. The collaboration sees the launch of the "Where wheel you go?" travel collection that is specially designed for kids. 

The "Where wheel you go" collection features eight designs, each starring one of Kiztopia's beloved animal characters. As part of the launch, an advertisement was released to showcase the collection. 

Don't miss: American Tourister partners Chupa Chups for wildly colourful campaign

The ad starts with three children playing a board game in a bedroom. They are later transported into a jungle, luggage in hand, and are approached by a character named Drago who takes a picture of them.

They are later transported to the beach where they build sandcastles and play and dance with a character named Happy. As night befalls them, the children head to a lively carnival where a character named Tiger is seen manning one of the game booths. The children play and win stuffed toys. 

The ad ends with the three children transported back to their bedroom with their luggage. 

"Just as how board games can lead us to exciting new places, our new collection evokes a sense of magic and adventure with Kiztopia’s iconic animal characters as travel companions that embody the joy of discovery," said Alicia Lee, business manager at American Tourister. 

The campaign was done in collaboration with Blak Labs. 

“There’s something incredibly special about seeing the world through a child’s eyes," said Koh Hwee Peng, creative partners, Blak Labs. 

"Our team at Blak Labs crafted a narrative featuring Kiztopia’s iconic characters, designed to excite both parents and children about their travel adventures. With the production expertise of Kenny Ong from Wonderworks, we brought this story to life, showcasing the collection’s visual appeal and practicality," she added. 

Meanwhile, adults who want some colour in their life can opt for the brand's Chupa Chups collection. Earlier in May, the suitcase brand and Chupa Chups released a campaign titled "L-Pop. Live the flavour." 

Similarly, a bright and colourful advertisement was released. In the video, two women are seen walking into a candy store, each wheeling a luggage bag from the new collection. At the candy store, they pop a Chupa Chups lollipop into their mouth and are transported on a trip. 

Explore transformative trends to empower your brand for sustainable growth. Join 500+ marketing minds at Digital Marketing Asia 2024 Singapore on 1-2 October and uncover transformative trends to empower your brand, network with industry leaders and collaborate across industries, and discover real-life marketing wins and powerful ideas.

Related articles: 
TUMI features Korean footballer Son Heung Min in new campaign 
Jay Chou discovers London in Rimowa's "Never still" campaign  
Samsonite launches first-ever suitcase trade-in campaign to foster sustainability