Vistar Media Hero 2024
AirAsia's Aireen Omar among 4 individuals newly appointed to MDEC's board

AirAsia's Aireen Omar among 4 individuals newly appointed to MDEC's board

share on

The Malaysia Digital Economy Corporation (MDEC) has appointed four new members to its board, one of them being Aireen Omar (pictured), president (AirAsia Digital), AirAsia Group. The new members will complement the seven current board members, working alongside MDEC's CEO Surina Shukri and the management team to spearhead the agency's goal to reinvent its approach towards the growth of digitally-skilled Malaysians and digitally-powered businesses. MDEC said the recent appointments will bolster the board's breadth of expertise to critical digital technologies such as data and AI, digital transformation and entrepreneurship and governance.

At AirAsia, Aireen is responsible for its digital strategy, promoting innovation throughout the group and encouraging collaboration across AirAsia’s businesses and markets. She oversees large, digital strategic group-wide initiatives to help transform AirAsia Group into a global, cloud and data-driven and platform company. At AirAsia Digital, Aireen is also pivotal in incubating and growing the digital and fintech businesses such as BigLife, BigPay, Teleportand Santan.. She is also a non-executive director of Tune Protect Group.

Meanwhile the other board members are Farouk Peter Lee, Asia market GM for AXA Group Operations; Jaleeludeen Abu Baker, director of legal and administration at AHB International; and Dr Dhesi Baha.

At AXA, Lee is responsible for managing the delivery of IT shared services (infrastructure and application) for AXA businesses across Asia. Lee is also the chairman of AXA Group Operations Hong Kong, and an executive board member of AXA Group Operations Malaysia and AXA Group Operations Philippines.

Meanwhile, Jaleeludeen was previously with executive director of Antah Holdings, during which he was part of the team entrusted to undertake Antah Group's turnaround and corporate restructuring. Dr Baha is passionate about data science and AI, and one of his key contributions to Malaysia was i-Kelahiran, a software that organizes birth data, immunization coverage and tracks high risk pregnancies in real time.

Rais Hussin, MDEC's chairman said his mission is to recalibrate and diversify the composition of its board to strengthen MDEC’s mission to bring the benefits of digital technologies and solutions to all levels of Malaysian society. "Assembling this incredible breadth of industry trailblazers to serve on our board will strengthen the depth and breadth of our expertise to benefit rural and urban needs, while accelerating our positioning as the ‘Heart of Digital Asean’," Rais added.

Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Sign up here!

Enjoyed what you have read? Follow us on Instagram for the latest updates in Southeast Asia's marketing and advertising space!

Related articles:
MDEC hunts for media partners for Malaysia, Heart of Digital and #SayaDigital campaigns
Mastercard and MDEC tie-up to drive digital initiatives
MDEC accelerates digital growth with #SayaDigital movement
MDEC partners Malaysia Digital Hubs to create conducive digital co-working spaces
Celcom teams up with Snapchat and MDEC to tap into youth segment

 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window