AirAsia wows HongKongers with ticket giveaway as part of new campaign

Asia’s low-cost airline AirAsia has unveiled a ticket giveaway event and a video campaign that aligns with its new creative theme in Hong Kong and Macao, "Small Win, Big Happiness”(喜細飛).  

The ticket giveaway event will be held at THE FOREST G/F Piazza from 25 November until 26 November, highlighting its “Small Wins” which led to big victories including being Skytrax World’s Best Low-cost Airline for 14 consecutive years, enabling everyone to fly further with less to experience its extensive network of more than 130 destinations, as well as striving to provide the world’s best with attention to every small details along the journey. 

Done in collaboration with local creative agency To Be Honest, the event targets individuals aged between 25 and 55, including leisure travellers and those who are looking for value for money travel, as well as tourists from the Greater Bay Area.  

“Our brand is just back on the market, and travel is not limited to any age, both local residents and tourists, we wish everyone could enjoy and experience our brand; China tourists, especially GBA. That's why we are located in The Forest, Mongkok,” said the spokesperson from the company.  

Limited free airline tickets will be given away on a first-come, first-served basis. At the event, there will be a large "I Want to Fly" 3D installation, with aeroplane seats placed on a specially designed 3-meter-high illuminated platform. Each step to the platform signifies the progress made with care, allowing the public to gradually ascend to this "Small Win" seat.  

In terms of measurement of return on investment, the spokesperson said the brand will look at event traffic, event participants, online or advertising engagement and PR coverage. 

Other activities include three life-sized travel story boards, where participants can share their travel story and receive gift bags and discount codes for flight tickets, energetic performances by AirAsia's flight attendants, as well as traditional Thai dance performances to showcase the vibrant culture and travel excitement in Southeast Asia. 

On the other hand, a video ad namely “We Win For You” has also been launched as part of the campaign, which will last four months. In the video, AirAsia’s staff “Allstars” are seen showing their hard work on their daily tasks to ensure customers travel happily and explore the world. 

The brand partnered with To Be Honest to work on the localised tagline and key visuals of the campaign while the video production was done in collaboration with Wayang Works. The video is promoted via social media channels such as Facebook and YouTube and the campaign website.  

Karen Chan, chief commercial officer of AirAsia Group, said: "This event not only offers our guests the exciting opportunity to win free flights to their desired destinations in Southeast Asia but also aims to establish a lasting impression of our brand on top of their minds for future travel opportunities.”  

Chan added “As we continue to increase the flight frequencies of our existing 13 direct routes and the new AirAsia X flights that will launch in December, we look forward to flying more Hong Kong and Macao passengers to their favourite destinations with the most value-for-money fares.” 

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Terence So, marketing head of AirAsia (Hong Kong and Macao), said: “Southeast Asia routes have been well received here, with the average flight load factor reaching 83%, with some popular tourist destinations such as Bangkok reaching as high as 94%.”  

So added that the new campaign aims to convey AirAsia’s commitment and attention to every detail, allowing passengers to delve deeper into the wonders of Southeast Asia and beyond. 

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