AirAsia unveils first UFC-branded livery following sponsorship

AirAsia has launched the first UFC branded livery on an AirAsia Airbus A330-300, in collaboration with premier mixed martial arts (MMA) organisation UFC. This aircraft is the first of its kind in the world to feature the UFC branding, the press statement read.According to Rene Valencia, UFC vice president, international marketing partnerships, the partnership between UFC and AirAsia is a testament to the passion behind both brands. Vice president of Asia Pacific at UFC, Kevin Chang also added that the brand is committed to growing the brand and sport in Asia, and this collaborative partnership will continue to help the brand do that."We are pleased to unveil this special livery as the Official Airline of the UFC in Asia. Fight fans have been eagerly awaiting the return of UFC to Singapore, and we are thrilled to be able to present Cowboy vs Edwards for their enjoyment," Rudy Khaw, group head of branding, AirAsia added.Last year, AirAsia had inked a deal with UFC to serve as the global brand's first-ever "Official Airline" sponsor. This gives the airline rights to the signage and branding at select international events in 2018. In addition, AirAsia will also serve as presenting sponsor of select UFC Fan Experiences throughout the region.Read also:AirAsia fires back at MAVCOM as war of words continuesMAVCOM investigates Tony Fernandes’ allegations, AirAsia stocks tumbleWill Tony Fernandes’ heartfelt apology navigate AirAsia out of the PR storm?Tony Fernandes’ explicit political stance runs AirAsia brand into turbulence