AirAsia commits to punctuality in quirky Thai spot

AirAsia is committing to punctuality in a new Thai campaign titled "Thank you for being on time". 

The campaign aims to show appreciation to people who are on time and reinforces AirAsia’s dedication to operating on time and to the expectations of its guests, while keeping to high safety standards according to stringent international aviation guidelines at all times. 

The campaign features a 15 second and 48 second spot created by creative agency Chujai. The spot is directed by Thanachai Srivichai and will be available on all online channels and on television. 

Don't miss: Tealive and Secret Recipe partner AirAsia to provide healthier meals onboard

In the spot, two friends with different habits towards being punctual. The first friend is seen arriving the airport late, while the other sulks and waits for her.

The latecomer makes a promise, only to break it when she shows up late again, many years later when they are much older. 

AirAsia staff and fellow passengers are later seen cheering and showing support for the friend is often punctual. The punctual friend shows appreciation for AirAsia staff and passengers and cries. 

“This special advertisement was produced as a message of our appreciation to everyone who is always punctual and making it a lifestyle habit. AirAsia is looking to present a new perspective on timeliness focusing on those who are habitually punctual and give them the honour and appreciation that they deserve," said Santisuk Klongchaiya, CEO of AirAsia Thailand. 

“Punctuality is an acknowledged key strength of Thai AirAsia. Our operational on-time performance has been recognised by trustworthy institutes and we were named the ,most on-time airline in Thailand in both 2022 and 2023 by Cirium and OAG. These marks of pride are no easy feat and resulted from the dedication and hardwork of our Allstar colleagues. But the biggest honour definitely goes to our dear guests who have been giving all their cooperation and support towards our on-time endeavor. This commercial represents our sincere thanks to all involved,” added Santisuk. 

Meanwhile, in Malaysia, AirAsia has partnered with Tealive and Secret Recipe to unveil a new initiatve called "Club Zero" for AirAsia's inflight catering and food and beverage subsidiary, Santan. The initiative promotes lesser consumption of sugar, promotes healthier choices as well as signifies a new chapter in Santan’s commitment to offering delicious, health-conscious alternatives to AirAsia guests. 

"Club Zero" also represents the culmination of Santan's ongoing efforts to align with the evolving health-conscious preferences of consumers.

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