AIA Singapore picks new social media agency

Pan-Asian life insurance group AIA Singapore has appointed Socialyse as its social media agency, effective April 2024.

As its new social media agency, Socialyse will handle content creation, social media strategy and management to drive consumer engagement for AIA Singapore. 

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"We look forward to working alongside Socialyse, tapping onto their robust social media offering and seamless integrated services to further engage our customers and the community with more compelling content that resonates with their evolving needs," said Allison Chew, head of PR, brand and marketing AIA Singapore.

In tandem, AIA Singapore has also reappointed Arena Media Singapore to lead AIA's media planning and buying across traditional and digital channels. 

Arena Media Singapore is part of the Havas Media network. 

"Together with Arena Media, we are confident in the network’s ability to drive synergies and effectiveness," added Chew. 

"We are thrilled to provide AIA Singapore with our integrated services together via Socialyse, Havas Play and Arena Media. We know the power of integration and continue to see this unique offering help clients achieve their brand, communication and commercial objectives," said Kenny Yap, managing director of Socialyse, Havas Play and Havas Red.

"With our shared commitment to delivering meaningful impact, we look forward to supporting AIA Singapore to deepen their engagement with customers and the community through more purposeful storytelling."

The appointment follows the launch of "Confessions of a liar", a five-minute heartwarming thematic film, which comes as part of unveiling AIA Singapore’s newest critical illness plan, AIA Ultimate Critical Cover (AIA UCC).

The film explores the intricacies of familial bonds, conveyed through the playful dynamic between the middle-aged protagonist and his mother through the different seasons in his life, including a phase of critical illness. 

The campaign aimed to drive even more awareness towards the need to be sufficiently protected against critical illnesses (CI) and the accessible CI coverage available for Singaporeans, following a recent study commissioned by AIA Singapore.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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