AIA Singapore picks media agency partner

Pan-Asian life insurance group AIA Singapore has reappointed Arena Media Singapore, which is part of the Havas Media network, as its media agency of record following a pitch. As media agency of record, Arena Media Singapore will lead AIA’s media planning and buying across traditional and digital channels, the agency told MARKETING-INTERACTIVE. 

Arena Media Singapore's reappointment by AIA Singapore reaffirms the insurer's confidence in the agency's ability to drive innovative, digital-first media solutions.

Don't miss: AIA's group head of omnichannel marketing steps down 

Together, they have embarked on notable campaigns such as the launch of AIA Health360, a comprehensive suite of solutions that covers the full gamut of wellness.

The campaign addressed financial, physical and mental wellness needs to empower Singaporeans in proactively managing their health and wellness needs, aligning with AIA Singapore’s brand promise to help people live healthier, longer, better lives.

“Arena Media has consistently demonstrated unwavering dedication and keen expertise in navigating the media and digital landscape," said Allison Chew, head of PR, brand and marketing at AIA Singapore.

"Their adeptness in shaping strategies that foster meaningful connections with our audience has been instrumental in delivering enriching experiences to our customers and community, who are at the heart of AIA Singapore’s business.”

“We are honoured to further our journey with AIA Singapore and continue driving innovation and excellence together," added Deanson Lee, head of digital at Havas Media Network.

"Leveraging our wealth of insights and digital acumen, we are committed to supporting AIA in making a positive impact and advancing holistic wellness. We eagerly anticipate the future and look forward to achieving more meaningful results together,” he added. 

The news comes shortly after AIA Singapore named Irma Hadikusuma as its new chief marketing and proposition officer, effective 1 December last year. Hadikusuma currently helms the role of chief product proposition officer at the firm. 

Under Hadikusuma's leadership, the integrated marketing and proposition function will look to propel AIA Singapore’s customer-focused agenda, AIA said in a statement at the time. 

Prior to her appointment, as chief product proposition officer, Hadikusuma worked on building innovative and customer centric solutions for AIA Singapore. 

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

Related articles: 
Crocs picks digital agency for SG and Australia 
AIA Carnival and The Sandbox combine virtual and real worlds 
Havas names Joji Jacob regional chief creative officer for SEA and North Asia