AIA Hong Kong invites Hins Cheung to tell MPF highlights in campaign

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AIA Hong Kong has featured singer Hins Cheung in two latest campaigns, telling the highlights of its mandatory provident fund schemes and the details of a startup competition.

The company said the new advertising campaign aims to accentuate the four highlights of the AIA MPF scheme in a fun and light-hearted fashion. In the campaign, Cheung plays the roles of a courier boy, a tailor, an accountant and an architect. In the campaign, AIA Hong Kong said it is ranked first among MPF service providers in terms of average returns of overall MPF funds in 2021 and over 99% of AIA MPF members achieved a positive return.

It added that MPF member accounts achieved an average cumulative three-year investment return of over 28%; and it had won many MPF awards.

The ad series will be rolled out on both online and offline media platforms, including trams and buses, MTR stations and social media platforms.

In addition to the MPF campaign, Cheung also stars in a video in collaboration with YouTuber Neo Yau to tell the details of a startup competition "Cre8 by AIA", encouraging the youth to pursue their dreams.

According to AIA Hong Kong, "Cre8 by AIA" empowers the young to fully unleash their infinite potential, to go after their dreams, and to forge a future they envision. Apart from offering a fund totaling HK$1.5 million, a support platform and opportunities for exposure, AIA Hong Kong also invites mentors from various fields, including performance creation, design, food and beverage, Go Green and innovation and technology, to provide participants with personal guidance and share their experience.