AIA HK introduces naked eye 3D ad billboard

AIA Hong Kong has launched a naked eye 3D outdoor advertising billboard in the heart of Central, exemplifying its edge in digital technology and adding to its recruitment drive to appeal to young talent. Naked eye 3D outdoor advertising is a brand-new advertising platform which uses the latest technology of ultra-high 4K resolution curved LED screens to create a stunning 3D effect without the aid of 3D glasses.

AIA Hong Kong claims to be the first in the insurance industry to use naked eye 3D advertising to highlight the message about its enhanced AIA Premier Academy, according to the release. Defying traditional advertising confines and underlining its market leadership, the video shows a vividly refreshing scenery with trees growing and flowering in the countryside, which is being transposed to downtown Central. Accentuating the Academy’s breaking new grounds, it appeals to like-minded, foresighted young people who dare to take the challenge.

Jim Jan Zen, chief agency officer of AIA Hong Kong & Macau, said, “AIA Hong Kong has been leading the industry in the development of technology, digital and analytics (TDA), which has enabled further enhancement of the AIA Premier Academy, allowing our financial planners to provide faster and more personalised services.”

“The professional and all-round training programme has also elevated financial planners to serve as advisers for customers. With the help of state-of-the-art digital tools, our financial planners cater for every need of customers, provide them with comprehensive protection and help them live Healthier, Longer, Better Lives,” Zen added.

Established in 2011, the Academy has been committed to helping young and outstanding financial planners attain MDRT qualification. In light of the rapidly changing macro environment and the new digital era, the AIA Premier Academy has made remarkable enhancements with developments such as embracing global perspective; upholding customer centricity; promoting healthy lifestyle and leveraging digital technologies.

The Academy has been further enhanced this year, where big data analytics and advanced digital platforms are leveraged to help financial planners meet customers’ needs, taking care of their health protection and wealth planning through different stages of life.

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