Agoda names new CMO

Agoda has appointed Ittai Chorev (pictured) as its chief marketing officer. In his new role, he will oversee all of Agoda’s global marketing functions as part of his expanded portfolio, including performance marketing (SEM/PPC, MSE, display), CRM, pricing and loyalty, brand marketing and consumer public relations. He is based out of Thailand.He previously helmed the role as vice president of marketing at Agoda. Prior to his role at Agoda, Chorev was the co-founder of Qlika, a startup specialising in online marketing optimisation, which was acquired by Booking Holdings in 2014. He subsequently joined Agoda and held several roles leading teams including data science and pay-per-click.According to Chorev, Agoda has been "successful" in how it has used technology to optimise its marketing offer and drive real business results."It’s exciting to work for an organisation that is willing to take risks and innovate, and I am looking forward to extending these learnings across our marketing channels in Agoda to continue this success. Only by constantly testing and refining we will continue to stay ahead of our competition and achieve our global growth ambitions," he added.John Brown, CEO and president, Agoda said that Chorev’s appointment as CMO reinforces the company's commitment to innovating the way people travel and using technology to enhance the overall customer experience. “Chorev has deep expertise in scientific marketing and as CMO his approach will be to apply that same scientific, measurable vigor across the marketing disciplines to help continue Agoda’s growth in both our core Asia markets and beyond," he added.