Agency of the Year and MARKies Malaysia 2022 shortlists unveiled

The wait is over and the results are in! A+M is thrilled to reveal the shortlist for the Agency of the Year Awards and MARkies 2022 Malaysia. Thirteen years after its inception, this programme continues to serve as a key vehicle for client-side marketers to honour agencies for their outstanding work and services, well-run business performance, and general management across 32 defining categories. All agencies, large and small, were given the opportunity to shine. This year the awards introduced two new categories: eCommerce Marketing Agency of the Year and MarTech Agency of the Year.

This year’s MARKies saw 43 categories open for entry, across two main segments – Creative Ideas and Media Usage - to recognise and reward the most innovative, creative and effective campaigns spanning Malaysia’s entire marketing services industry. In the first segment, new additions include Most Creative- B2B Marketing and Most Creative- Multicultural Marketing. The second segment included Most Effective Use- B2B Marketing, Most Effective Use- Customer Acquisition and Most Effective Use- Multicultural Marketing. Agencies also have the opportunity to enter our new individual categories and win awards for Best Account Manager, Best Art Director/Designer and Best Strategist.  

Agency of the Year and MARKies entries were judged by an independent panel of 28 client-side marketers. One of the judges, Jessica Lee, head, group marketing, Loob Holding, said: "Most entries were consistently excellent in their own areas, making it difficult to shortlist and decide which outstanding agency stood out from the rest of entries. The deserving winners are focused on executing relevant and holistic campaigns, built from insightful audience data that eventually led to effective campaign results."

The winners will be announced on 5 August 2022.

So who made the cut? Here are the 2022 finalists.

Agency of the Year finalists:  

1. Analytics Agency of the Year
• Ampersand Advisory
• Digitas Malaysia
• Media Funnel
• SKALE
• TDG - The D Group

2. B2B Agency of the Year
• Aiken Digital
• Archetype Malaysia
• FCB SHOUT
• GETIT
• LOCUS-T
• Pico

3. Boutique Agency of the Year
• Be Strategic
• Conten.T
• Creme Digital
• DreamsKingdoms
• Mad Hat Asia
• Mutant Communications
• Primal Malaysia
• The Chariot Agency
• VoxEureka

4. Branding & Design Consultancy of the Year
• Archetype Malaysia
• DreamsKingdoms
• FCB SHOUT
• FOREFRONT International

5. Consultant of the Year
• Ampersand Advisory
• Archetype Malaysia
• Digital Symphony
• Digitas Malaysia
• Edelman Malaysia
• Entropia - part of Accenture Song
• FCB SHOUT
• GO Communications

6. Content Marketing Agency of the Year
• Ampersand Advisory
• Edelman Malaysia
• FCB SHOUT
• GO Communications
• Kingdom Digital Solutions

7. Creative Agency of the Year
• DreamsKingdoms
• Entropia - part of Accenture Song
• FCB SHOUT
• Kingdom Digital Solutions
• M&C Saatchi
• The Clan

8. CRM & Loyalty Marketing Agency of the Year
• Ampersand Advisory
• Digitas Malaysia
• DreamsKingdoms
• FCB SHOUT
• TDG - The D Group

9. Digital Agency of the Year
• Ampersand Advisory
• Creme Digital
• Digital Symphony
• Digitas Malaysia
• Edelman Malaysia
• Entropia - part of Accenture Song
• FCB SHOUT
• Kingdom Digital Solutions
• M&C Saatchi
• PHD Media

10. eCommerce Marketing Agency of the Year
• Ampersand Advisory
• Exabytes Network
• Intrepid Malaysia
• Maxis eCommerce & Retail
• Primal Malaysia

11. Event Marketing Agency of the Year
• Above Creative Events
• At Event Quest
• Event Plus
• Light Up 7
• Pico

12. Experiential Marketing Agency of the Year
• At Event Quest
• DreamsKingdoms
• Event Plus
• GO Communications
• Light Up 7
• The Gaming Company

13. Full Service Agency of the Year
• Be Strategic
• Digital Symphony
• DreamsKingdoms
• Entropia - part of Accenture Song
• FCB SHOUT
• FOREFRONT International
• Light Up 7

14. Independent Agency of the Year
• Ampersand Advisory
• Be Strategic
• DreamsKingdoms
• GETIT
• GO Communications
• Kingdom Digital Solutions
• Mad Hat Asia
• Mutant Communications
• Trapper
• VoxEureka

15. Influencer Agency of the Year
• Buzzer
• FCB SHOUT
• GO Communications
• Kingdom Digital Solutions
• Scarlet Holdings

16. Integrated Marketing Agency of the Year
• Ampersand Advisory
• Be Strategic
• DreamsKingdoms
• Entropia - part of Accenture Song
• FCB SHOUT
• GO Communications
• M&C Saatchi
• Pico
• VoxEureka

17. Lead Generation Agency of the Year
• Aforemention (subsidiary of FOREFRONT)
• Ampersand Advisory
• clickTRUE
• Digital Symphony
• FCB SHOUT
• LOCUS-T
• Primal Malaysia

18. MarTech Agency of the Year
• Aiken Digital
• Ampersand Advisory
• Conten.T
• Digital Symphony
• Entropia - part of Accenture Song
• Exabytes Network
• SKALE
• TDG - The D Group

Media Agency of the Year
• Ampersand Advisory
• Creme Digital
• Entropia - part of Accenture Song
• NKMH Media
• PHD Media
• Trapper
• Universal McCann

19. Mobile Marketing Agency of the Year
• Ampersand Advisory
• DreamsKingdoms
• Edelman Malaysia
• Entropia - part of Accenture Song
• Kingdom Digital Solutions
• TDG - The D Group

20. New Kid on the Block
• Buzzer
• Digital Symphony
• Kredence Creative Solutions
• MsOrange Solutions Creative
• Primal Malaysia
• The Chariot Agency

21. Performance Marketing Agency of the Year
• Aforemention (subsidiary of FOREFRONT)
• clickTRUE
• Digital Symphony
• Entropia - part of Accenture Song
• Kredence Creative Solutions

22. Programmatic Agency of the Year
• Ampersand Advisory
• Digital Symphony
• Entropia - part of Accenture Song
• Xaxis Malaysia

23. Public Relations Agency of the Year
• Archetype Malaysia
• Edelman Malaysia
• GO Communications
• Mad Hat Asia
• Mutant Communications
• VoxEureka

24. Search Marketing Agency of the Year
• Aforemention (subsidiary of FOREFRONT)
• LOCUS-T
• Primal Malaysia

25. Social Media Marketing Agency of the Year
• Aforemention (subsidiary of FOREFRONT)
• Be Strategic
• Edelman Malaysia
• Entropia - part of Accenture Song
• Exabytes Network
• FCB SHOUT
• GO Communications
• Kingdom Digital Solutions
• Lion & Lion Malaysia

26. Specialist Agency of the Year
• DreamsKingdoms
• FOREFRONT International
• Mad Hat Asia
• Maxis eCommerce & Retail
• SKALE
• The Gaming Company

27. Video / Production Company of the Year
• Ampersand Advisory
• DreamsKingdoms
• FCB SHOUT
• Kingdom Digital Solutions
• Light Up 7
• Media Prima Omnia
• Scarlet Holdings

28. Agency Leader of the Year
• Be Strategic, Ashvin Anamalai
• Digital Symphony, Kuhan Kumar
• DreamsKingdoms, Yens YenKai
• FCB SHOUT, Shaun Tay
• Media Funnel, Alexander Ang Chee Chao
• Personedge, Choo Mei Sze
• Trapper, Sue-Anne Lim
• VoxEureka, Jonathan Tan

29. Agency Team of the Year
• DreamsKingdoms
• FCB SHOUT
• Kingdom Digital Solutions
• Light Up 7
• Mad Hat Asia
• The Lenovo Archies @ Archetype Malaysia
• Zeno Group Malaysia, Beyond Sugar Team

30. Rising Star
• Creme Digital, Sam Werngren
• Digital Symphony, Ahdesya Harindran
• DreamsKingdoms, Christine Kuek
• Mutant Communications, Marissa Gross
• Personedge, Angela Lau
• TDG - The D Group, Hun Jie Ng

MARKies Finalists

1. Most Creative- Audio
• FCB SHOUT, SEMPURNA - Malaysia's First Sign Language Musical Campaign
• Invictus Blue Group, F&N Turns A Problem Into A Nationwide Dance Party!
• PHD Media, Ensemble Worldwide, Safi - How #SISREDAHJE Anthem shake the world of hijabi transform +40% sales uplift!
• Scarlet, Cinta KK - TikTok Drama Series

2. Most Creative- B2B Marketing
• 4 Thirteen, Aspect Ratio Studios, OMD, ABSolutely (Allianz Business Shield)
• Edelman, #GetMoving Challenge
• Entropia - Part of Accenture Song, Breaking the fourth wall in interactive storydoing
• Entropia - Part of Accenture Song, Power beyond colors - transforming the paint retail value chain
• FCB SHOUT, MYFUTUREJOBS - Getting Malaysians back to work… and the nation back on its feet
• Noir by Entropia, Pepsi Flexes Retailment Experience to the NEXT Level
• Noir by Entropia, WONDA Adds a Spicy Twist to Retail Experiences
• Rantau Golin, Brand Care, #SapotSME
• Rantau Golin, Brand Care, ATLAS Introduces Automated Sampling
• SKALE, GGTV, Anchor Legendairy Dream Rewards

3. Most Creative - Campaign Pivot
• Ampersand Advisory, Covid Constrained? Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women
• Ampersand Advisory, #SupportLokal allowed SMEs to connect and grow in the face of movement restrictions
• Archetype Malaysia, #JomSnekBijak by Mondelēz Malaysia
• GO Communications, Take a Stand with SmectaGO
• GO Communications, Genting SkyWorlds
• Invictus Blue Group, F&N Turns A Problem Into A Nationwide Dance Party!
• The Clan, MAE-ke It Ong Campaign
• The Clan, Maybank2u Biz App Launch

4. Most Creative - Communications / Public Relations
• FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling
• GO Communications, LEGO x Adidas Brick Kicks
• GO Communications, Genting SkyWorlds
• GO Communications, Seasons of Change
• GO Communications, Take a Stand with SmectaGO
• Mad Hat Asia, Kotex Limited Edition 2021 - Teroka Lokal
• Noir by Entropia, A CSR That Got Kids Turning Scary Frontliners into Happee Frontliners
• Noir by Entropia, Pepsi BLACKout Hour: Facilitating Human Connections During Mealtimes
• Rantau Golin, Brand Care, First Braille-Enabled Vending Machine
• The Clan, Grab Lejen

5. Most Creative - Content Marketing
• Ampersand Advisory, First Time In Malaysia Content Innovation: Shiseido Creates 7 Levels Of Virtual Reality That Bring Ginza Street Tokyo To Malaysian Women
• Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi
• FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling
• FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements
• FCB SHOUT, GO Communications, RASA SAYANG RASA KUAT - Helping the Malay segment navigate ramadan with a fresh insight
• GO Communications, Genting SkyWorlds
• GO Communications, LEGO x Adidas Brick Kicks
• GO Communications, Take a Stand with SmectaGO
• Noir by Entropia, Changing the Mealtime Narrative from Scrolling Phones to Screenless Companions
• Yellow Leads, 油你开始 (The Treasure of Family)

6. Most Creative - COVID-19 Response
• Ampersand Advisory, Covid 19? VR 7! Shiseido Creates 7 Levels Of Virtual Reality (VR) To Deliver Ginza Street Tokyo To Malaysian Women
• Dotace Interactive, Gold For Stix
• FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling
• Light Up 7, #VaksinNation
• M&C Saatchi, U OK Tak
• Maxis eCommerce & Retail, Transcending Borders and Reaching Malaysian Homes with the Power of Digital Innovation
• Maxis eCommerce & Retail, Redefining The Nation's Eyewear Shopping Experience
• Noir by Entropia, A Happee PPE Frontliner Makeover - Designed For the Children, By the Children!
• Noir by Entropia, Hijrah - Migrating Hope into the Hearts of Malaysians
• Rantau Golin, Brand Care, #SapotSME

7. Most Creative -Customer Engagement
• Ampersand Advisory, First-Of-Its-Kind Hyper-Engagement! Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women
• Astana International, Petron Jom Jalan Jalan
• Entropia - Part of Accenture Song, Breaking the fourth wall in interactive storydoing
• Entropia - Part of Accenture Song, Winning mommies with marketing 4.0
• Noir by Entropia, How Goodday Got Kids to Turn Scary Frontliners into Happee Frontliners
• Noir by Entropia, Pepsi Creates a Retail Playland for In-Store Visitors
• Noir by Entropia, How Pepsi Challenged Society to Stop Scrolling and Start Speaking at Mealtimes
• Noir by Entropia, When KFC Tokenized Cravings
• SKALE, CapitaLand Plant Rewards
• The Clan, Grab Lejen

8. Most Creative - Digital
• Ampersand Advisory, First Of Its Kind Digital Experience! Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysia
• DreamsKingdoms, Experience a billboard come to life with DuitNow
• Edelman, #GetMoving Challenge
• Entropia - Part of Accenture Song, Unified banking experience (UBX)
• Maxis eCommerce & Retail, Transcending Borders and Reaching Malaysian Homes with the Power of Digital Innovation
• Noir by Entropia, The Sweet Goodbye
• Noir by Entropia, The Gift of Magic
• Noir by Entropia, How Pepsi Triggered a Blackout on Screens to Light Up Mealtimes
• Noir by Entropia, Calpis Encourages Gen Z's to Dance to Fame
• SKALE, CapitaLand Plant Rewards

9. Most Creative - eSportsMarketing
• 4 Thirteen Group, ADA, Truth Communications, Yoodo Dominating The Malaysian Esports Scene
• Aiken Digital, When Crypto gets married to Esports
• The Chariot Agency, Gooderlympics
• The Gaming Company, GalAxie Cup 2021

10. Most Creative - Event (Physical/Virtual)
• Bellscape, Elmina 21K Strong Virtual Run and Ride Movement
• GO Communications, Seasons of Change
• GO Communications, Genting SkyWorlds
• GO Communications, Take a Stand with SmectaGO
• Light Up 7, Financial Literacy Month 2021
• Noir by Entropia, Triggering a Blackout on Screens to Light Up Mealtimes in Eateries
• Noir by Entropia, Pepsi Flexes Retailment Experience to the NEXT Level
• Perk Idea, World of Effervescence
• VoxEureka, NEXTGen Malaysia

11. Most Creative - Experiential
• DreamsKingdoms, Experience a billboard come to life with DuitNow
• GO Communications, Take a Stand with SmectaGO
• Invictus Blue Group, F&N Turns A Problem Into A Nationwide Dance Party!
• Noir by Entropia, Pepsi Transforms an Ordinary Action to an Extraordinary Experience
• Noir by Entropia, 1st AR Concert In A Bottle
• Noir by Entropia, When KFC Tokenized Cravings
• Noir by Entropia, The Sweet Goodbye
• Noir by Entropia, The Gift of Magic
• Rantau Golin, Brand Care, First Braille-Enabled Vending Machine
• SKALE, CapitaLand Plant Rewards

12. Most Creative - Government Sector/Non-Profit Marketing
• Event Plus, Making Asthma Interesting - Kawal Lelah Sebelum Parah
• FCB SHOUT, MYFUTUREJOBS - Getting Malaysians back to work… and the nation back on its feet
• GO Communications, World Kidney Day
• Media Funnel, Rediscover Fun 2021 Campaign
• Noir by Entropia, How Goodday Milk turned frowns into smiles!
• Rantau Golin, Brand Care, First Braille-Enabled Vending Machine
• The Chariot Agency, The Balls Towel
• Trinergy Digital, Colours of Togetherness
• Xttack Event, For Your Sweetheart: Think Diabetes, Think Heart

13. Most Creative - Influencers/KOLs
• Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi
• FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling
• GO Communications, LEGO x Adidas Brick Kicks
• GO Communications, Genting SkYWorlds
• GO Communications, Seasons of Change
• Noir by Entropia, YOU.th can make an imP.A.C.T
• Noir by Entropia, How Pepsi Swapped the Companions in Our Pockets to Our Companions at the Table
• The Chariot Agency, C27, Money Heist: La Banda ke Bandar / La Banda is Coming to Town
• The Clan, Nespresso Summer Campaign
• Trinergy Digital, 111 Campaign

14. Most Creative - Integrated Media
• Astana International, Petron Jom Jalan Jalan
• Conten.T, Best of Sports
• Conten.T, Greenstride Interactive Comic
• Entropia - Part of Accenture Song, Raising the bar - experiential party platform by drinkies
• FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements
• GO Communications, Take a Stand with SmectaGO
• M&C Saatchi, Xpax Revamp
• Noir by Entropia, 1st AR Concert In A Bottle
• Noir by Entropia, Goodday Milk
• Yellow Leads, 油你开始 (The Treasure of Family)

15. Most Creative - Launch/Re-Launch
• 4 Thirteen, Aspect Ratio Studios, OMD, ABSolutely (Allianz Business Shield)
• Ampersand Advisory, Launching In Covid 19 With VR 7! Shiseido Creates 7 Levels Of Virtual Reality To Bring Ginza Street Tokyo To Malaysian Women
• GO Communications, Seasons of Change
• GO Communications, Genting SkyWorlds
• GO Communications, LEGO x Adidas Brick Kicks
• GO Communications, Take a Stand with SmectaGO
• Hawt Dotz, AT&S Groundbreaking Ceremony
• Mad Hat Asia, Kotex Limited Edition 2021 - Teroka Lokal
• Noir by Entropia, The Sweet Goodbye
• Noir by Entropia, 1st AR Concert In A Bottle

16. Most Creative- Multicultural Marketing
• 4 Thirteen Group, ADA, Truth Communications, Pilihan Riang Raya
• Acendus Communications, Regulate Vape
• FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling
• FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements
• M&C Saatchi, Celcom Penang
• MsOrange Solutions Creative, Initiative Media, PayNet makes the driest topic in the world FUN and relatable to different cultures, I Dah. You Bila Lagi?
• Noir by Entropia, TNB Presents: Raikan Malaysia Kita

17. Most Creative - Out-of-Home
• Conten.T, Coach x Basquiat
• Conten.T, Rexy Gone Rogue
• Conten.T, Best of Sports
• DreamsKingdoms, Experience a billboard come to life with DuitNow
• M&C Saatchi, Xpax Revamp

18. Most Creative- Social Media
• Astro, Maharaja Lawak Mega 2021
• Entropia, U Mobile MadeByU: Papercraft Arfa Adam
• GO Communications, Take a Stand with SmectaGO
• M&C Saatchi, Xpax Revamp
• Naga DDB Tribal, WONDA Merdeka 2021
• Noir by Entropia, Nian-tastic New Start

19. Most Creative- Specific Audience
• Ampersand Advisory, Winning Urban Beauty-Conscious Women: Shiseido’S First-Of-Its-Kind 7 Levels Of Virtual Reality Creates Tokyo Ginza Street In Malaysia
• Blanc by Entropia, Courage & Kindness
• Entropia - part of Accenture Song, From niche to mass - inspiring travelers with personalized journeys
• FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements
• FCB SHOUT, EXPECTATIONS - Resetting The Benchmarks For Mothers
• GO Communications, LEGO x Adidas Brick Kicks
• M&C Saatchi, Xpax Revamp
• Noir by Entropia, The World's First Child-Friendly PPE Suit - Designed For the Children, By the Children!
• Rantau Golin, Brand Care, #SapotSME
• The Clan, Grab Lejen

20. Most Creative- Video
• 4 Thirteen, Aspect Ratio Studios, OMD, ABSolutely (Allianz Business Shield)
• Entropia Blanc, foodpanda "My Ammama"
• FCB SHOUT, LOVE CARRIES ON - A Chinese New Year story that took the world by storm
• FCB SHOUT, SEMPURNA - Malaysia's First Sign Language Musical Campaign
• M&C Saatchi, Xpax Revamp
• M&C Saatchi, U OK Tak
• Naga DDB Tribal, WONDA Merdeka 2021
• Noir by Entropia, TNB Presents: Seed-sational Deepavali
• Noir by Entropia, TNB Presents: Hikmah Raya Aida
• Noir by Entropia, Nian-tastic New Start

21. Most Effective Use- Audio
• FCB SHOUT, SEMPURNA - Malaysia's First Sign Language Musical Campaign
• OMD, Leo Burnett, Extending the heat of the 3x Spicy Ayam Goreng McD with audio channel
• Scarlet, KK Supermart Audio Jingle

22. Most Effective Use- B2B Marketing
• Aiken Digital, When Crypto gets married to Esports
• clickTRUE Malaysia, Epson Knowledge Hub
• LOCUS-T, From RM10,000 to RM300,000. We get the Leads, You Close the Sales.
• Maxis eCommerce & Retail, Redefining Digital Resiliency with Maxis eCommerce
• Noir by Entropia, CTOS Credit Manager Always-on
• Rantau Golin, Brand Care, #SapotSME
• Rantau Golin, Brand Care, ATLAS Introduces Automated Sampling
• SKALE, GGTV, Anchor Legendairy Dream Rewards
• Star Media Group Berhad Kuali (Food Vertical), Driving SME home baker entrepreneur
• VoxEureka, RE:GENERATE

23. Most Effective Use - Consumer Insights and Analytics
• Ampersand Advisory, Data Helps Win Urban Beauty-Conscious Women: Shiseido’S First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Ginza Street Tokyo To Malaysia
• Archetype Malaysia, #JomSnekBijak by Mondelēz Malaysia
• Digitas Malaysia, Unfolding Success For Samsung Galaxy Fold3 & Flip3
• Digitas Malaysia, A Data-Engineered Way To Overachieve Leads Target For Mercedes Benz A-Series
• PHD Media, Annalect, Stomping down barriers in O2O marketing to deliver 10x growth

24. Most Effective Use - Content
• Entropia, BMW 5 Series The Exchange
• Entropia, U Mobile MadeByU: Papercraft Arfa Adam
• FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling
• FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements
• FCB SHOUT, GO Communications, RASA SAYANG RASA KUAT - Helping the Malay segment navigate ramadan with a fresh insight
• GO Communications, Genting SkyWorlds
• GO Communications, LEGO x Adidas Brick Kicks
• GO Communications, Take a Stand with SmectaGO
• VoxEureka, Doing Well by Doing Good
• Yellow Paper Plane, Asian Tiger Moms Knows Better Than Dr Google, Dr Facebook And Dr Whatsapp

25. Most Effective Use- Customer Acquisition
• ADA, 4 Thirteen Group, Yoodo Unlimited Plan - #WhatYooWant
• Ampersand Advisory, Innovation Helps Win Urban Beauty-Conscious Women: Shiseido’S First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Tokyo’S Ginza Street To Malaysia
• Creme Digital, GUESS E-commerce
• Entropia, Watsons KAWKAW Deals | Weekly Promos
• Entropia - Part of Accenture Song, Coffeerithm' powering Nespresso's commerce growth
• Entropia - Part of Accenture Song, Raising the bar - experiential party platform by drinkies
• FCB SHOUT, OCEAN HARMONY - Bringing life back to the oceans, one card at a time.
• FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements
• Maxis eCommerce & Retail, Championing Body Positivity with The Perfect Fit For All
• Noir by Entropia, TIME Kabel Besar - The Ultimate Strategy for Customer Acquisition

26. Most Effective Use - Digital
• Digitas Malaysia, A Data-Engineered Way To Overachieve Leads Target For Mercedes Benz A-Series
• Entropia - Part of Accenture Song, Coffeerithm' powering Nespresso's commerce growth
• Entropia - Part of Accenture Song, Power beyond colors - transforming the paint retail value chain
• Entropia - Part of Accenture Song, Unified banking experience (UBX)
• Mad Hat Asia, Sekuat Rasa Teh, Seerat Ikatan Kasih
• Maxis eCommerce & Retail, Fitspo Redefined: Strengthening the nation one fitness goal at a time
• Noir by Entropia, TIME Kabel Besar - The Strong Connection To The Digital Realm
• Noir by Entropia, Calpis Encourages Gen Z's to Dance to Fame
• OMD, C27, Smart Bid: Maximizing ROI-driven digital channels and new media to accelerate business performance
• The Clan, MAE-mang Boleh Raya Campaign

27. Most Effective Use - Esports Marketing
• 4 Thirteen Group, ADA, Truth Communications, Yoodo Dominating The Malaysian Esports Scene
• Aiken Digital, When Crypto gets married to Esports
• MP Events (Pico Malaysia), Malaysia Digital Creativity Festival (MyDCF) 2021
• OMD, Leo Burnett, C27, First Blood: Strengthening McDelivery’s Ownership of the E-sports Segment through a Global-first Partnership
• The Gaming Company, Ultimate Warrior Showdown: PUBG MOBILE Asia Invitational

28. Most Effective Use - Events (Physical/Visual)
• Edelman, #GetMoving Challenge
• GO Communications, Take a Stand with SmectaGO
• GO Communications, Genting SkyWorlds
• Hawt Dotz, AT&S Groundbreaking Ceremony
• Kredence Creative Solutions, Scholastic Asia Young Storytellers Award (SAYSA)
• Light Up 7, Bursa Marketplace Fair 2021
• MP Events (Pico Malaysia), Malaysia Digital Creativity Festival (MyDCF) 2021
• Perk Idea, World of Effervescence
• The Chariot Agency, C27, Squid Game: Live the Game
• VoxEureka, NEXTGen Malaysia

29. Most Effective Use - Experiential
• Ampersand Advisory, No Events? No Problem! Shiseido’S First-Of-Its-Kind 7 Levels Of Virtual Reality Brings The Tokyo Ginza Street Experience To Your Mobile Phone
• Entropia - Part of Accenture Song, Raising the bar - experiential party platform by drinkies
• GO Communications, Take a Stand with SmectaGO
• GO Communications, LEGO x Adidas Brick Kicks
• GO Communications, Genting SkyWorlds
• Noir by Entropia, Calpis Creates an Aspirational Filter for Gen Z's
• Perk Idea, World of Effervescence
• SKALE, CapitaLand Plant Rewards

30. Most Effective Use - Government Sector/Non-Profit
• Ampersand Advisory, Grey, Go Comm, For the People, By the People, With the People: how Coway’s WE STAND AS ONE CSR campaign drove record sales without hard-selling any product
• Blanc by Entropia, From Social Outcries to Smiles of Happiness - Proton Flood Relief Program
• FCB SHOUT, MYFUTUREJOBS - Getting Malaysians back to work… and the nation back on its feet
• GO Communications, World Kidney Day
• INFLUASIA, Voter Suppression
• LOCUS-T, Bald & Beautiful 4.0
• Rantau Golin, Selangor Maritime Gateway: Gateway To A Better Tomorrow
• Vennea, Program Kembara Qurban
• VoxEureka, Digi Yellow Heart
• Xttack Event, For Your Sweetheart: Think Diabetes, Think Heart

31. Most Effective Use - Influencers/KOLs
• Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi
• Entropia Blanc, foodpanda Influencer Campaign
• FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling
• GO Communications, LEGO x Adidas Brick Kicks
• Invictus Blue Group, Empowering Frontliners & Sprinting Sales
• MsOrange Solutions Creative, Initiative Media, PayNet teams up with influencers to make the driest topic in the world FUN and relatable to young adults, I Dah. You Bila Lagi?
• The Chariot Agency, Costa Smart Cafes: The Cafe You Can Find Everywhere
• The Clan, Nespresso Summer Campaign
• Trinergy Digital, 111 Campaign
• Yellow Paper Plane, Steering ISUZU Into The Right Direction - Winning Hearts, Winning Customers

32. Most Effective Use - Integrated Media
• Digitas Malaysia, Building A Connected Ecosystem For Nestlé Infant Nutrition To Grow, Engage & Retain Parents
• FCB SHOUT, OCEAN HARMONY - Bringing life back to the oceans, one card at a time.
• FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements
• Maxis eCommerce & Retail, Championing Body Positivity with The Perfect Fit For All
• Maxis eCommerce & Retail, Redefining The Nation's Eyewear Shopping Experience
• Noir by Entropia, How Goodday Milk turned frowns into smiles!
• Noir by Entropia, Taylor'sphere
• Noir by Entropia, Fishermen Integrated Malaysia, TIME Kabel Besar - Living The Best Life With Strong Connections
• SKALE, CapitaLand Plant Rewards
• Xttack Event, For Your Sweetheart: Think Diabetes, Think Heart

33. Most Effective Use - Launch / Re-launch
• FCB SHOUT, GUM & TEETH PROTECT - Waking Millennials To The Truth Of Gum Problems
• GO Communications, Genting SkyWorlds
• GO Communications, Take a Stand with SmectaGO
• GO Communications, Seasons of Change
• Noir by Entropia, NIPPON Paint - The Unsung Hero For All Malaysians
• Noir by Entropia, Fishermen Integrated Malaysia, TIME Kabel Besar - Stamped Its Territory With The Strongest Connection!
• OMD, Leo Burnett, You asked for it, and you got it: Re-igniting the Heat with 3x Spicy Ayam Goreng McD
• PHD Media, How Aiken tap into cultural zeitgeist creates a viral triumph
• PHD Media, Ensemble Worldwide, How Safi Influence Hijabi with #SISREDAHJE translate to 40% Sales Growth
• Yellow Paper Plane, Steering ISUZU Into The Right Direction - Winning Hearts, Winning Customers

34. Most Effective Use - Loyalty & CRM
• Astana International, Petron Jom Jalan Jalan
• Digitas Malaysia, Building A Connected Ecosystem For Nestlé Infant Nutrition To Grow, Engage & Retain Parents
• Digitas Malaysia, Unfolding Success For Samsung Galaxy Fold3 & Flip3 With CRM
• Entropia, Watsons KAWKAW Deals | Weekly Promos
• Entropia, Always On - Stay Thirsty
• Entropia - Part of Accenture Song, Informal loyalty - a game beyond points
• Entropia - Part of Accenture Song, Winning mommies with marketing 4.0
• FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling

35. Most Effective Use - Mobile
• Ampersand Advisory, Innovation Helps Win Urban Beauty-Conscious Women: Shiseido’S First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Tokyo Ginza Street To Your Mobile Phone
• Edelman, Innovation Helps Win Urban Beauty-Conscious Women: Shiseido’S First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Tokyo Ginza Street To Your Mobile Phone
• Entropia - Part of Accenture Song, Unified banking experience (UBX)
• Noir by Entropia, Calpis Encourages Gen Z's to Dance to Fame
• OMD, Leo Burnett, Navigating the Way to Increase Footwall to McD with Waze

36. Most Effective Use- Multicultural Marketing
• Blanc by Entropia, Kongsi Your Gong Xi
• Edelman, #GetMoving Challenge
• FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling
• FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements
• FCB SHOUT, GO Communications, RASA SAYANG RASA KUAT - Helping the Malay segment navigate ramadan with a fresh insight
• Noir by Entropia, Reminding Malaysian's that We are ALL Wonda-ful Inside
• Scarlet, Life After Season 4

37. Most Effective Use- Programmatic Marketing
• Assembly, YES Drives Digital Connectivity In Malaysia
• Noir by Entropia, TIME Kabel Besar - When Precision Meets Planning
• OMD, Leo Burnett, Discover the World Japan
• PHD Media, VMLY&R Commerce, Subway - A Cookie for a Footfall in the Cookieless World
• Xaxis Malaysia, Colgate Optic White

38. Most Effective Use - Social Media
• Astro, Maharaja Lawak Mega 2021
• Entropia, U Mobile MadeByU: Papercraft Arfa Adam
• Entropia - Part of Accenture Song, The art of sustainability with Red Hong Yi
• GO Communications, Take a Stand with SmectaGO
• Invictus Blue Group, Kebaya & Vulva - Symbols of Empowering Womanhood
• Kingdom Digital Solutions, SILKYGIRL’s Sweet Treats Campaign
• Maxis eCommerce & Retail, Championing Body Positivity with The Perfect Fit For All
• Noir by Entropia, REEL-ing an Opportunity to Fame with Calpis
• OMD, Leo Burnett, C27, McDonald’s x BTS: Creating a DYNAMITE Social Buzz with Pop Culture

39. Most Effective Use - Specific Audience
• Ampersand Advisory, Winning Urban Beauty-Conscious Women: Shiseido’S First-Of-Its-Kind 7 Levels Of Virtual Reality Brings Ginza Street Tokyo To Malaysia
• Entropia - Part of Accenture Song, Winning mommies with marketing 4.0
• FCB SHOUT, GOLDEN WISDOM - How RHB captured a new audience by turning traditional culture into modern art-vertisements
• Invictus Blue Group, Kebaya & Vulva - Symbols of Empowering Womanhood
• Maxis eCommerce & Retail, Fitspo Redefined: Strengthening the nation one fitness goal at a time
• SKALE, CapitaLand Plant Rewards
• The Clan, Nespresso Summer Campaign
• Trinergy Digital, 111 Campaign
• VoxEureka, Digi Yellow Heart
• VoxEureka, Doing Well by Doing Good

40. Most Effective Use - Video
• Entropia, U Mobile MadeByU: Papercraft Arfa Adam
• Entropia - Part of Accenture Song, Breaking the fourth wall in interactive storydoing
• FCB SHOUT, ALLY AGAINST ADVERSITY - Shining the spotlight on Malaysian resilience with the power of storytelling
• Noir by Entropia, Fishermen Integrated Malaysia, TIME Kabel Besar - Storytelling At Its Best
• OMD, Leo Burnett, #SyukurBersyukur: How Good Content Can Travel Further and Make a Big Impact
• The Clan, MAE-ke It Ong Campaign
• Xaxis Malaysia, JIKSOO Hyper & Hyper Rose Gold (Jul Aug Campaign)
• Yellow Paper Plane, Steering ISUZU Into The Right Direction - Winning Hearts, Winning Customers

41. Best Account Manager
• Astana International, Helena Hassan
• Be Strategic, Daniel Wong
• Creme Digital, Sam Werngren
• Personedge, Lim Shan Yen
• The Gaming Company, Bowie Lim

42. Best Art Director/Designer
• At Event Quest, CE Tan
• Borderless, Sandra Sin
• Clan Malaysia, Afiq Marzuki
• SKALE, Shah Al Zefflee
• Zeno Malaysia, Yap Park Mun

43. Best Strategist
• Astana International, Danial Asyraf Bin Shafri
• Be Strategic, Dan Iskandar
• Borderless, Edward Ong
• Digitas Malaysia, Grace Loh
• Kingdom Digital Solutions, Edmund Lou
• TDG - The D Group, Ng Hun Jie
• The Gaming Company, Stephanie Wong

Reserve your place at the ceremony by contacting:

Czarina Solomon

Head, Project Management

Tel: +65 6423 0329

Mobile: +65 8112 6351

Email: czarinas@marketing-interactive.com

Mohanesh Kumar

Project Manager

Tel: +65 6423 0329

Mobile: +65 9895 3365

Email: mohaneshk@marketing-interactive.com