adidas MY unites communities with music as part of its new campaign

Adidas Malaysia has launched its new campaign ‘Home of Classics’ which will see three music fests come together to uplift the local creative community.

As part of the campaign, adidas is bringing together its famed Superstar, Gazelle and Forum franchises. To commemorate the arrival of the latest Home of Classics’ campaign, adidas Originals has also partnered with artists from across the globe to create a series of special artifacts based on the three franchises.

The campaign features a cast of global figures from across the globe, including Lil Dre, Kalya Montoya, and Marcos Montoya from Los Angeles, and Dee Koala, Mzwandile Sithole, and Andile Dlamini from Cape Town's brand, Broke Wear.

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Bridging geographies and cultures and turning Cape Town into a playground for experimentation, 'Home of Classics” showcases how the boundaries of creativity are pushed further when communities come together.

Lil Dre said, “Community means family, loving each other and helping each other out”.

The musical events will be held at REXKL, one of the first theatres in the country, which has now transformed into a creativity hub.

Personifying the timeless and cultural nature of the “Home of Classics” campaign, each activation blends heritage and innovation across borders.

A+M has reached out to adidas for more information.

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