adidas Originals and BLACKPINK tease new collab on socials

Adidas Originals and South Korean mega girl group BLACKPINK have teased their new brand collaboration on their social media. 

While no official announcement is made from the two parties, adidas Originals has unveiled a poster of Jennie, Lisa, Jisoo and Rosé in Adidas outfit, the brand’s logo and “Home of Classics” slogan on its official Instagram account. In the poster, the four members were seen clad in some of adidas’ signature silhouettes, including footwear such as the adidas Superstar and Forum, alongside apparel pieces featuring the signature three-stripe branding.

Furthermore, adidas has shared Jisoo’s individual photoshoot. She was wearing a pair of signature Adidas Forum Low and a skirt featuring Adidas' three-stripe branding. A check by MARKETING-INTERACTIVE saw under the post that many netizens were excited about the collaboration, while some said Jisoo's look was perfect. The post has garnered over 236k likes. 

Moreover, adidas has also uploaded the behind-the-scene teaser images on Instagram. Members of BLACKPINK were shot in instant photos with their autographs.

MARKETING-INTERACTIVE has reached out to Adidas for more information.

Don't miss: After Lady Gaga, Oreo teams up with BLACKPINK for new inspired cookies

Back in December last year, BLACKPINK has teamed up with Oreo for a ground-breaking OREO x BLACKPINK collaboration. The partnership featured bespoke products and a slate of activities and engagements across platforms in Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam and South Korea this year. 

The OREO x BLACKPINK collaboration was rolled out across key markets in successive waves and featured two distinctively BLACKPINK-inspired variants. These products hit the shelves of major retailers and eCommerce channels from early 2023 for a limited time only. 

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