Actstitude launches new creative agency, OMO

Social media and digital marketing agency Actstitude has launched a new 360-degree creative agency named OMO. 

Inspired by the Korean exclamation for “oh my” (eomeo), OMO seeks to elicit the same reaction from its clientele, imbuing a sense of wonder and spark of excitement in every project they take on.

With its out-of-the-box ideas and creations, its end goal is to be a creative catalyst for businesses who want to propel themselves into the limelight of success, it said in a statement. 

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The new agency will plan, create and execute effective advertising campaigns for brands, as well as develop and manage their image. OMO will also conduct market research to better understand their consumers, competitors and growing market trends. 

Other services include marketing strategy development, event marketing, influencer marketing and social media marketing in partnership with Actstitude. 

Taking the helm of the new venture is former Actstitude Singapore art director Chow Bay Luen. Chow has worked on numerous projects for brands such as 4Fingers and Farcent, as well as several local shopping malls including Palais Renaissance, Quayside Isle, VivoCity, and United Square. 

Most recently, he worked on an April Fool's Day campaigns for Malaysia and Singapore for Durex. 

"Often we take work too seriously and forget to enjoy the little moments but with OMO, we hope to build an environment where work and play can go hand-in-hand," said Chow. 

Chow added that he wishes to see this culture spill over into the relationship between OMO and its clients in order to foster an ecosystem that allows for both creative thinking and productivity to thrive. 

“The goal with OMO is to expand our focus beyond just social media marketing. OMO takes us a step further by building on our existing services and enhancing our skills in order to better accommodate all our clients’ needs” said co-founder and group managing director Alvin Kok. 

OMO is expected to launch a branch in Malaysia in Q1 of 2025. It will be led by Marcus Leong, art director of Actstitude Malaysia. 

Similarly, The Secret Little Agency (TSLA) has expanded its PR and communications offerings with a revamp of its experience and advocacy arm, PPURPOSE. 

PPURPOSE will now include PR and communications planning on top of its services in experiential, culture programming and advocacy.

The strategic move is a response to the fast-evolving industry where the boundaries between communications, events, and influencer marketing have become increasingly blurred, according to a statement seen by MARKETING-INTERACTIVE.

In addition, the rebrand aims to enhance PPURPOSE’s direction by creating meaningful experiences in today’s fast-moving temporal world, setting a new bar for creativity in PR.

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