Ace or fail, Nando's MY is giving all SPM-takers free chicken

Nando's Malaysia has decided to show some love to Sijil Pelajaran Malaysia (SPM) students on Thursday (24 April), the day the examination's results are announced. 

Announcing the campaign on its social media, the peri-peri chicken restaurant said, "A or G, whatever the results, it's worth a free chicken to us."

This means no matter if the SPM graduates earn 'A's, or 'G's — which stands for 'gagal' ('fail') — they can redeem a free quarter chicken at Nando's, as long as they show up with their physical 2024 SPM results slip. 

Don't miss: Nando’s courts customers with pick-up lines this Ramadan

The deal is only available for one day this Thursday. Eligible customers may only redeem one portion of the quarter chicken per results slip. The promotion will run throughout all of Nando's Malaysia's outlets in the country, and it first comes first serve while stocks last. 

The campaign was created in collaboration with Chariot Agency.

At the time of writing, the post on Instagram garnered 1.7K likes, with many netizens in the comments cheekily asking if they can show up with their SPM result slips from 2015 or 2003. Some even asked if IGCSEs were accepted.

One comment read: "SPM 10 tahun lepas boleh ke?" ('SPM from 10 years ago, is that acceptable?'). Another person commended the restaurant for not discriminating students who may not score as well in the exams. 

"For us, it’s not just about grades, it’s about the hard work and determination that students put in. Whether you nailed it or just narrowly escaped additional mathematics, you’ve earned your flame-grilled reward. No judgement, just chicken," said Chai Hui Fung, chief commercial officer, Nando's Malaysia. 

Nando's Malaysia's social media account has been increasingly geared towards the younger crowds, by incorporating trending memes, Netflix's Squid Game, and Kendrick Lamar's Superbowl performance into its posts. 

Most recently, Nando’s Malaysia and Singapore launched a social-led campaign for the month of Ramadan. Created in collaboration with creative content agency Mediabrands Content Studio (MBCS), the “Nando’s pick-up line” campaign leverages the cultural phenomenon of playful pick-up lines prevalent in Malaysia and Singapore during the holy month.

The campaign transforms the double meaning of "pick-up line"— being both a flirtatious remark and the convenience of pre-ordering — into an engaging marketing strategy.

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