Accenture Song nabs ex TEAM LEWIS VP as new director

Accenture Song has appointed Fairil Yeo as its new director, helping clients advance their digital transformation and customer experience goals.   

Prior to his current appointment, Yeo was senior VP at TEAM LEWIS, a role he assumed in 2020, where he managed and oversaw LEWIS agencies across APAC, in Beijing, Hong Kong, Kuala Lumpur, Singapore, and Sydney. Yeo reports to Yvonne van Bokhoven, executive vice president, EMEA and APAC at LEWIS.

He comes with 17 years of experience spanning across digital, marketing, branding and communications and previously helmed the role of vice president of transformation, APAC for over two and a half years, where he drove LEWIS’ APAC remit for transformation alongside the senior management team.

According to his LinkedIn page, Yeo was also responsible for the pivotal expansion of LEWIS’ APAC operations, as well as consulting and retooling marketing experiences for clients.

Yeo first joined TEAM LEWIS in 2016 as head of client engagement and digital experience for the APAC region and was subsequently promoted to managing director of Singapore and head of digital APAC, before he took on his previous role of vice president of transformation. 

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Prior to his time with TEAM LEWIS, Yeo was also the client solutions director of SEA at digital marketing agency VML in 2010, before its merger with Y&R to form VMLY&R.

Yeo helmed the role for just over five years, and was tasked with marketing consultancy, digital platforms and solutions, new business development and acquisitions, client services and satisfaction management, and agency market development across SEA.

Yeo has also had stints with Orbital Group, TTG Asia Media, and creative house Upside Down Concepts. 

MARKETING-INTERACTIVE has reached out to Yeo for a statement on his appointment.

Replacing Yeo at TEAM LEWIS is Keso Kendall. This appointment was a promotion for Kendall, who has been at TEAM LEWIS since 2015, with her last designation being head of regional strategic accounts of the APAC region which she held since 2019.

Accenture Song had quite the year last year, especially in terms of its growth in the region. 

In 2022, it acquired ROMP, an independent Indonesian creative agency which awed many in the market. The acquisition of ROMP came a year after acquired Entropia in 2021. To many in the ad ecosystem, the acquisitions marked Accenture Song's ambitions of growth across Southeast Asia. 

"There's no question that [Southeast Asia] is an important market for us. From the pace of what's happening in the market to the diversity of the talent, this might be the forward start to prove our global Accenture Song offering," said CEO of Accenture Song, David Droga to MARKETING-INTERACTIVE during an interview last year. He added that such acquisitions were made because each of the agencies had "amazing skillset" and were "not held hostage by old models".

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