ZALORA taps Amelia Henderson, Ismail Izzani and Shanti Pereira in trendy new campaign

eCommerce fashion platform ZALORA is spotlighting three prominent personalities from Singapore and Malaysia in its latest brand campaign to resonate with a diverse audience and emphasise the brand's commitment to inclusivity. 

Titled "Try ZALORA", the campaign aims to inspire and connect with fashion enthusiasts across the campaign. 

Front lining the brand campaign are Malaysian TV host Amelia Henderson, Malaysian singer-songwriter and actor Ismail Izzani and Singaporean track and field athlete Shanti Pereira. 

Don't miss: Zalora celebrates sister-love and traditions this Hari Raya 

"Try ZALORA" defines the platform's core identity: trends, experience and exclusivity. As part of the campaign, shoppers are encouraged to discover unique collections from local and international brands, stay ahead of fashion trends with a regularly updated inventory, enjoy a seamless experience with swift shipping, and stay savvy with regular discounts and unbeatable prices.

The campaign's messaging spans three content-driven videos, promoting the following propositions: "Love Exclusive. Try ZALORA", "Love Trends. Try ZALORA" and "Love VIP Experience. Try ZALORA." 

“We are incredibly excited to collaborate with Henderson, Ismail, and Pereira to bring synergies with their passions and ZALORA’s propositions in a unique avatar", said Achint Setia, ZALORA’s chief revenue and marketing officer.

"This campaign aims to reach out to those fashionistas who are motivated through their love for exclusive collections, trendy style hits and a high bar customer experience. We have attempted to bring this alive through three fun narratives that each arc around a day in the life of our celebrities living through their moment of passions with Zalora as a motivator and enabler in the backdrop. We hope fashion forward consumers in Southeast Asia will enjoy this novel take on brand storytelling and try ZALORA, if they haven't yet done so."

Brand videos were also released online through ZALORA's social media channels and will be featured throughout May and June 2024. Each video offers a highly stylised look at the personalities and their charisma, their fashion preferences, and how ZALORA's wide range of products fit into their lifestyles.  

In Henderson's video, the personality is seen shooting an ad for a fashion brand but keeps messing up by mentioning ZALORA instead of the brand. 

Meanwhile, the video featuring Ismail sees the singer-songwriter come up with a song and dance after being inspired by a ZALORA delivery. 

Lastly, Pereira is seen acting as a delivery woman for ZALORA as she runs from the warehouse to deliver a box of clothes to a ZALORA customer. 

In addition, the campaign includes a song exclusively written and performed by Ismail. 

“Fashion is an expression of who I am, and ZALORA’s wide assortment of brands and products allows me to explore and express my style,” said Henderson.

“Collaborating with ZALORA gives me the opportunity to push the boundaries of fashion and inspire others to be bold and authentic. From producing the track to fine tuning the fits, it was a seamless experience,” said Ismail.

Pereira added, “As someone who prioritises speed and efficiency, I appreciate ZALORA’s VIP service for its faster and free delivery. Embodying this in the campaign was a fun experience to remember.”

This campaign comes after ZALORA's Hari Raya campaign earlier in February this year. 

As part of the Zaloraya campaign titled "Zaloraya - Celebrate love that never goes out of style", the brand released a short film following two sisters named Aamina and Aisha.

The campaign film emphasised the enduring nature of traditions that never go out of style and also serves as a poignant reminder of the essence of Ramadan, said Zalora in a statement. 

In addition to the brand film, Zalora collaborated with local designers such as Nuirta Harith, Zalia, Luban, Tom Abang Saufi, and Alia Bastaman. 

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

Related articles: 
HK Express and Zalora create ecosystem fusing travel with fashion 
ZALORA names new associate director of marketing and partnerships for HK and TW 
ZALORA brings Italian fashion brand PINKO onboard as it expands range