VP Bank picks new PR and social media agency

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VP Bank has appointed W Communications as its new PR and social media agency.

W Communications will be charged with the responsibility to consolidate VP Bank's PR and social media scope across Singapore and Hong Kong. It will also build and reinforces the brand's story and positioning.

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As part of the brief, W Communications will continue to amplify the bank's key narratives and thought leadership content to increase share of voice and engage the relevant audiences of financial intermediaries and private clients.

According to a statement by the agency, W Communications was appointed due to the agency's experience in the financial sector.

“Our team's experience in the financial sector provides us with this nuanced understanding of the markets, enabling us to communicate the bank's key messages to its stakeholders through a well-rounded approach that encompasses market technicalities and overall branding,” said Kenneth Chew, account director, W Communications.

MARKETING-INTERACTIVE has reached out for more information.

The appointment comes after VP Bank was named the 'Best Private Bank - Intermediaries' for the third time by Asian Private Banker.

Financial intermediaries account for more than 50% of the bank’s global business and is the bank's primary focus segment.

“Winning this prestigious distinction for the third time further solidifies our position in the Intermediaries business and is a testament to the hard work of our team, coupled with the unwavering trust and support of our clients and partners," said Pamela Phua, chief executive officer of VP Bank Asia.

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