Pond's makes skin miracles happen with K-pop star Tzuyu

Ponds Skin Institute has redesigned its visual identity, anchoring its new look with a campaign to celebrate the launch of its new Bright Miracle product range. Fronting the campaign is K-pop star, Tzuyu as its new global ambassador. 

The new campaign invites women to discover how the science of Ponds Skin Institute can make miracles happen for their skin. Titled "Miracles Happen", the campaign was inspired by the science behind niasorcinol, the main ingredient of the new product line that boosts the skin's ability to self-repair. 

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“At this pivotal moment for Ponds Skin Institute, we are excited to showcase our longstanding heritage of skincare innovation while introducing the world to our unparalleled new Bright Miracle product range,” said Vandana Suri, global brand lead of Ponds Skin Institute. “As we integrate the best of science and beauty, we couldn’t be more thrilled for our partnership with Tzuyu to invite people everywhere to experience the brand. From her unrelenting ambition, diverse talent and unique craft to her warm personality and inspiring outlook on beauty, she is truly an icon who makes miracles happen.”

The campaign will be rolled out on social media and through in-store designs. It was also co-created alongside Ogilvy Singapore. 

"We tapped into the insight that despite their relentless pursuit, nine out of 10 women struggle to bridge the gap to their desired skin. They believe it would take a miracle to achieve this skin. Today, we have the science to bridge this gap; the science to make miracles happen,” said Aanchal Sethi, global managing partner of Unilever at Ogilvy Singapore.

The complete refresh for Ponds and the new product line first launched in Indonesia and will move to the other Southeast Asian regions and the rest of the world in the coming months. 

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