Hennessy V.S.O.P and Jackson Wang take consumers on an immersive journey

Hennessy V.S.O.P has unveiled a brand campaign featuring member of South Korean boyband Got7 Jackson Wang, to create an immersive experience for consumers and promote its limited-edition collection.

The campaign features four exclusive videos produced inside the Château de Bagnolet in Cognac, France, where Wang explored the Maison, uncovered Hennessy secrets, and made a few fascinating discoveries beyond his imagination.

In the first completely immersive journey of its kind, the star invited his audience to experience the history, art de vivre and secrets behind Hennessy V.S.O.P, a blend since its creation more than 200 years ago. 

"With this collaboration, I wanted to share 100% of my journey to Cognac," he said. "And what a journey! We made it happen. And now, you can make your own magic,” Wang said.

The limited edition collection, created by Hennessy’s brand ambassador Wang and TEAM WANG design, features a swirl of vibrant red and dazzling gold on a modern white ground, inviting consumers to immerse themselves in a magnetic world and create their own personal Hennessy experiences. 

The celebrity was selected as the brand’s ambassador last year. He has also debuted as a Hong Kong rapper, singer, songwriter, dancer.

He also founded record label TEAM WANG, and currently helms the position of creative director and lead designer for its subsidiary fashion brand TEAM WANG Design.

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MARKETING-INTERACTIVE has reached out to Hennessy’s for more information.

Last year, the artist also had the chance to collaborate with the company in a campaign for Hennessy V.S.O.P cognac with an original creation by the internationally acclaimed director Paolo Sorrentino.

Dubbed “Enter the show”, the singer was revealed as a surprise cameo in the short film, which debuted exclusively in China, followed by a global rollout showcased on Hennessy social media worldwide.

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