Amazon Prime is the bulwark for life changes in new ads

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Amazon has recently released two new ads aimed at showcasing the all-encompassing services that its Prime platform has to offer.

Released on Amazon’s YouTube channel, the short videos highlight how the brand’s suite of entertainment and eCommerce options support its consumers through life changes such as parenthood and moving.

Don’t miss: Amazon Prime Video releases first MY Original paying tribute to director's childhood

The first ad, titled “Double Shot Dad”, follows a sleep-deprived father who discovers his love for coffee while he grapples with caring for his infant child.

In a 30-second clip, the ad chronicles the father drawing inspiration to improve his coffee routine from the television series, “The Boys”, which he watches on Prime Video.

As he turns into a coffee connoisseur, he buys new coffee beans and coffee-making equipment, including an espresso machine, all on the Amazon platform.

In a longer video, the second ad, titled “Concrete Jungle”, sees a young woman moving into a bare apartment in a new city. As loneliness looms, she watches the television series, “Good Omens”, which sparks nostalgia for home.

As she begins shopping for plants on Prime, she transforms her apartment into a green oasis.

MARKETING-INTERACTIVE has reached out for more information.

Amazon Prime Video has been in the process of localising its entertinment slate in the last few months. Recently, it released its first Malaysian Amazon Original, Budak Flat, in November 2023. The film reportedly paid tribute to its director Eugene Lim’s childhood.

As Lim’s debut, the full-length feature film centred on the brotherhood of gang life in a public housing area in Kuala Lumpur, following the story of two brothers pitted against each other.

Made by Skop Productions, the film starred Zahiril Adzim, Pablo Amirul, Nabila Huda and Datuk Aaron Aziz.

Earlier in October 2023, it also released its first Malaysian series titled That Cover Girl, a drama following the story of a young Muslim entrepreneur whose fashion business is beset with scandalous problems and a hostile work environment.

Starring industry names such as Alicia Amin, Aiman Hakim, Hisyam Hamid, and Siti Saleha, the series sought to amplify the story of a woman on top who was ambitious and wanted to build something.

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