7-Eleven celebrates 1000 store in HK with a walk down memory lane

7-Eleven Hong Kong has officially opened its 1000th store in Hong Kong since opening its very first store in Happy Valley back in 1981. To promote the store number 1000, 7-Eleven Hong Kong created a retrospective showcase outlining the story of 7-Eleven in Hong Kong , and the brand’s milestones over the years such as the immensely popular Hello Kitty badge collectible programme, and  the launch of HOTSHOT, its ready-to-eat range of authentic Hong Kong style treats.

To mark this landmark achievement, a series of promotions and offers are being rolled out throughout July. For example, 7-Eleven launched a first-of-its-kind AR lucky draw with over US$10 million worth of prizes along with a whole host of product discounts.

To mark 7-Eleven Day on 11 July, 7-Eleven ran offers such as $7 cups of 7CAFÉ, $7 and $11 discounts on a wide range of products and more. It has also created “1000-themed” promotions exclusively for yuu Rewards members such as product redemptions for 1,000 yuu points and 1,000 yuu point giveaways.

Earlier this year, 7-Eleven and Hong Kong's own plant-based lifestyle platform Green Monday also teamed up to make convenience a little more healthy.

The offerings include ready-meals-to-go and classic dim sum dishes, bringing brand new reimagined "cha chaan teng" classics like spaghetti in black pepper sauce and rice vermicelli with sesame in teriyaki sauce served with popular meat alternative OmniPork.

Plant-based OmniEat Siu Mai and OmniEat Crystal Dumplings are also available, bringing brand new and health-conscious items to over 700 stores.

Last year, the brand also transformed four of its branches in Hong Kong and Macau into Snoopy concept stores to celebrate the characters' 70th anniversary. 

Aimed at bringing its redemption programme to life and creating opportunities for customers to experience the world of Snoopy and his friends, as well as strengthening the partnership between 7-Eleven and the Peanuts franchise in a fun and engaging way, the campaign has given a Snoopy makeover to three stores in Mong Kok in Hong Kong, and one store in Macau. 

Globally, the brand recently launched a campaign to get its Slurpee out of the earth's atmosphere in August amidst the space race hype. According to the company, this will be done via a private space flight commissioned by 7-Eleven to celebrate its 94th birthday and is also a nod to its delivery service.

The brand is now allowing fans to choose their favourite flavour to make the trip. 7-Eleven will add up the totals of all the Slurpee flavours ordered by customers through the end of July via 7-Eleven Delivery in the 7-Eleven app, and the most popular choice will fill the cups that go to space.