7-Eleven and Carlsberg launch new look and promotions for crossover store in Discovery Bay

Following the launch of the 7-Eleven x Carlsberg themed store in March of last year, fans of "probably the best beer in the world" have stopped by Discovery Bay to Instagram photos in front of the installation and get their refreshing beer fix on a hot day. 

For 2021, the brands have once again worked together to update the look of the store and have kicked off new promotions to boot.

First, a brand new interactive game has debuted in store, offering fans the opportunity to win some exclusive Carlsberg merchandise. Highlighting Carlsberg's Smooth Draught, the new "How Smooth Can You Be?" game interacts with users' smartphones to catch falling cans of Carlsberg Smooth Draught in an ice bucket. The more beers you catch, the more points you win, and the more points you win, the better the prizes get, including a sports bag and a draught dispenser, letting you pour the perfect pint at home. 

Additionally, fans who purchase select products also have the opportunity to get their hands on some Carlsberg themed freebies as well. For example, from 14 April to 27 April, customers who spend HK$60 or more on Carlsberg products can also get a limited-edition Carlsberg glass gift set.

Goods for both promotions are available while supplies last.

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