5 tech trends to look out for in Indonesia

About 83% of business and IT executives worldwide recognise that technology has become an inseparable part of human experience. In Indonesia, a whopping 97% of executives agree on the importance of the relationship between tech and human experience.

However, although technology is increasingly embedded in human life, the efforts of the organisation to meet the needs and expectations of society can still fail. As such, according to Accenture’s Technology Vision 2020 report, a new mindset and approach is required when digital technology is everywhere and companies enter the decade when they must fulfill their digital promises.

Indra Permana, technology delivery lead at Accenture Indonesia said being fascinated by the promise of technology, many organisations create digital products and services solely because they can do so. According to Permana, this is done without fully considering the human, organisational and social consequences. 

"Today we see a technology clash caused by consumer expectations, technological potential and business ambitions - and now we are at a point where leadership changes are important. Many companies have to change their mindset from 'just because' to 'we believe because of' reviewing fundamental business models and technologies and creating new bases of competition and growth," she explained.

The Accenture Technology Vision 2020 report also predicted major technology trends that will reorganise businesses over the next three years. Here are five key trends companies must consider to defuse technology clashes and realise new forms of business value that are partly driven by strong and trusting relationships with stakeholders:

• The importance of personalising experience 

Organisations need to design personalised experiences that strengthen one's activities and choices. This can turn passive users into active ones by transforming one-way experiences, which can make people feel they have no control over the choices that exist and are not involved into a true collaboration. Five of the six business and IT executives surveyed (85%), in Indonesia (92%), believe that the success of competition in this new decade requires organisations to improve their relationships with customers, making them partners.

• AI and me

Artificial Intelligence (AI) must contribute to the way humans do their work, not just support automation. As AI capabilities grow, companies must rethink the work they do to make AI a generative part of the work process, with trust and transparency at the core. At present, only 37% of organisations, 47% in Indonesia, report the use of inclusive designs or human-centered design principles to support collaboration between humans and machines.

• Intelligence dilemma

Assumptions about who is the owner of a product are being challenged in a world that is entering a "stagnant beta phase." As companies try to introduce a new generation of products driven by digital experience, the handling of this new thing becomes very important in supporting success. Nearly three-quarters (74%) of executives, while in Indonesia 82%, report that products and services connected to their organisations will have more or far more updates over the next three years.

• Outdoor robots

Robotics is no longer confined to warehouses or factories. With 5G ready to significantly accelerate the growth of trends, every company must rethink its future through a robotics lens. Executive views on how their employees will embrace split robotics: 45% say that their employees will feel challenged in finding ways to work with robots, while 55% believe that their employees will easily find ways to work with robots. In Indonesia it is different, because (82%) believe that their industry needs robots in the open air.

• DNA innovation

The companies have access to a large number of disruptive technology that has never existed before, such as large books distributed (distributed ledger), AI, extended reality, and quantum computing. To manage it all, organisations need to create their own unique innovation DNA while developing at the pace demanded by the market today. Three-quarters (76%), in Indonesia 83%, executives believe that the need for innovation has never been this high. Therefore, to do it "right", new ways to innovate with ecosystem partners and organisations from third parties are needed.

The report was done through interviews with technology leaders and industry experts, as well as with nearly 100 leaders at Accenture itself. Correspondingly, Accenture Research conducted a global online survey of 6,074 business and IT executives from 25 countries.