3D cup noodles at Hong Kong International Airport

Those who had travelled overseas this summer would have noticed the lively and three dimensional content of the creative OOH advertising media at Hong Kong International Airport.The newly launched 360° Digital Totem at departures Duty Free in Terminal One is a multi-faceted column seamlessly wrapped by digital panels as one entire visual canvas.This new dimensional experience is the perfect marriage of innovation and excellence to advertise in an outstanding way.Inescapably capturing the passengers’ attention like a real eye-magnet, the Totem not only allows visual present in a dynamic way with synchronization of the image flow but it also beautifies the airport environment.Martell, the oldest of the great Cognac houses, has become the first legendary advertiser of 360° Digital Totem to accentuate its elegance in celebration of the brand’s 300th anniversary.[caption id="attachment_111429" align="alignnone" width="580"] Martell’s dynamic visual reflects the elegance of the great Cognac House, through the four digital faces of the 360 Digital Totem at Duty Free area.[/caption]Stephen Wong, CEO of JCDecaux Greater China, told Marketing, “Innovation is our key strategy and with huge support from the Airport Authority, JCDecaux strives to convey more dynamics at the Hong Kong International Airport Advertising.”Nissin, the Japanese noodles brand, has chosen the 3D Motion Art Display to promote its two new dream-inspiring delicious flavors of Chili Crab and Black Pepper Crab. Two huge 3D Nissin cup noodles circulate at the baggage reclaim area like a merry-go-round while all arriving air-passengers wait for their luggages.[caption id="attachment_111436" align="alignnone" width="580"] The huge cup noodles of Nissin circling around the Baggage Reclaim area captures the air passengers’ attention and adds fun to their dwell time.[/caption][caption id="attachment_111432" align="alignnone" width="545"] The Motion Art Display is one of the most popular advertising formats in Hong Kong International Airport.[/caption]In this way, Motion Art Display effectively reaches every passenger with their message, adds fun to their dwell time and generates immediate passenger engagement.Such an augmented airport experience of the passengers’ journey is infused with top-of-mind brand awareness.Airports have become real places of dialogue between brands and their target audiences. Numerous developments of Airport Authority Hong Kong are to be realized.With the innovative means to promote vibrant outdoor advertising content, Hong Kong International Airport is the hottest advertising ground for brands to connect with passengers on the go.