2023 salary guide for HK marketers across different organisations

There has been an ongoing talent crunch in Hong Kong as 42% of respondents in Hong Kong have worked for not more than two years in their current roles, while 76% of respondents across every age group, industry, market and seniority level, plan to look for new career prospects, according to the Talent Trends 2022 survey findings by Page Insights.

The impact is even more evident within the local marketing industry as marketing roles remain the top skills in demand for some of the sectors such as consumer and retail; banking and financial services, amongst others, according to the survey.

As consumer behaviours have shifted due to the pandemic, more brands have switched to digital channels as part of their business transformation, digital skills such as data analytics, content creation, and digital marketing are also required. A check by MARKETING-INTERACTIVE saw on LinkedIn over 4,000 marketing-related job openings in Hong Kong.

In case you’re one of those who are looking for a new job within the marketing or just being curious about the current pay for different marketing roles, an Instagram page with over 22.3k followers, hkpr_memes, has surveyed over 700 marketers in Hong Kong and unveiled how much a marketer working at different type of organisations in Hong Kong should be earning in 2023.  

1. Pay for marketing roles at local and multinational consultancy firms

According to the survey results, the average annual salary for a marketing assistant director or director working at a local or multinational consultancy is HK$588k annually. Interestingly, the average annual salary for a senior marketing manager at a local consultancy is HK$418k, whereas the average annual pay for a person at a multinational consultancy is slightly higher, at HK$470k.

For junior positions, a marketing executive working at a local consultancy gets an average annual salary of HK$206k whereas the person working at a multinational consultancy is more well paid (HK$227k).

2. Pay for marketing roles based on years of experience

In terms of years of experience, the average salary of a marketer who has worked for a local consultancy for one year receives an average annual salary of HK$198.6k, whereas a marketer working at a multinational consultancy for one year gets HK$194k annually. For a marketer who has four to five years of experience, one will get an average salary of HK$352k annually at a local consultancy, while one will get HK$321k annually at a multinational consultancy.

3. Pay for internal marketing roles within public and private organisations

The results also showed that a marketer who has worked for one year at the government or public organisations has the highest average annual salary of HK$311k, when compared to NGOs (HK$205k) and private enterprises (HK$217k).

Meanwhile, a marketer with four to five years of experience gets the highest average annual pay at local consultancy firm (HK$352), when compared to HK$383k at multinational consultancies and HK$378k at public organisations. A marketing manager gets an average annual salary of HK$454k at private enterprises, whereas those at public organisations get HK$490k annually.

On the other hand, the survey revealed that a marketing veteran who has been in the industry for 16 to 20 years is most well-paid if he or she works at a private enterprise, with the average annual salary at HK$670k, when compared to HK$560k at NGOs. A marketing director gets an average annual salary of HK$765k at private enterprises.

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